Anurag2210 at 13:22, 25 June 2025

2025-06-25T13:22:25Z

← Older revision		Revision as of 13:22, 25 June 2025
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	{{Infow		{{Infow
	\| title = Yash Talwar [[file:verified.png]]		\| title = '''Yash Talwar''' [[file:verified.png]]
	\| image=Yash Talwar.png		\| image=Yash Talwar.png
	\| alt = Yash Talwar		\| alt = Yash Talwar
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	\| residence = New Delhi, India		\| residence = New Delhi, India
	\| nationality = Indian		\| nationality = Indian
	\| ~~occupation~~ = Copywriter, Scriptwriter, Music Composer		\| profession = Copywriter, Scriptwriter, Music Composer
	\| knownfor = Integrated marketing campaigns, brand storytelling		\| knownfor = Integrated marketing campaigns, brand storytelling
	\| education = MJMC – International Institute of Mass Media;<br>BJMC – Asian School of Media Studies		\| education = MJMC – International Institute of Mass Media;<br>BJMC – Asian School of Media Studies

Anurag2210 at 13:20, 25 June 2025

2025-06-25T13:20:59Z

← Older revision		Revision as of 13:20, 25 June 2025
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	\| imagealt=Yash Talwar		\| imagealt=Yash Talwar
	}}		}}
	{{~~Infobox person~~		{{Infow
	\| title = Yash Talwar [[file:verified.png]]		\| title = Yash Talwar [[file:verified.png]]
	\| image=Yash Talwar.png		\| image=Yash Talwar.png

Anurag2210: Created page with "{{#seo: | title=Yash Talwar – Indian Copywriter, Scriptwriter, and Music Composer | titlemode=append | keywords=Yash Talwar, Yash Talwar copywriter, Yash Talwar scriptwriter, Yash Talwar songwriter, Yash Talwar Red FM, Yash Talwar Buffalo Soldiers, Yash Talwar advertising, yash talwar creative director | description=Yash Talwar is an Indian copywriter, lyricist, and storyteller known for his work with brands like ICICI, JK Tyre, Dabur, and Urban Company. He brings a ra..."

2025-06-25T13:19:03Z

Created page with "{{#seo: | title=Yash Talwar – Indian Copywriter, Scriptwriter, and Music Composer | titlemode=append | keywords=Yash Talwar, Yash Talwar copywriter, Yash Talwar scriptwriter, Yash Talwar songwriter, Yash Talwar Red FM, Yash Talwar Buffalo Soldiers, Yash Talwar advertising, yash talwar creative director | description=Yash Talwar is an Indian copywriter, lyricist, and storyteller known for his work with brands like ICICI, JK Tyre, Dabur, and Urban Company. He brings a ra..."

New page

{{#seo:
| title=Yash Talwar – Indian Copywriter, Scriptwriter, and Music Composer
| titlemode=append
| keywords=Yash Talwar, Yash Talwar copywriter, Yash Talwar scriptwriter, Yash Talwar songwriter, Yash Talwar Red FM, Yash Talwar Buffalo Soldiers, Yash Talwar advertising, yash talwar creative director
| description=Yash Talwar is an Indian copywriter, lyricist, and storyteller known for his work with brands like ICICI, JK Tyre, Dabur, and Urban Company. He brings a radio and music background into integrated marketing and brand storytelling.
| image=Yash Talwar.png
| imagealt=Yash Talwar
}}
{{Infobox person
| title = Yash Talwar [[file:verified.png]]
| image=Yash Talwar.png
| alt = Yash Talwar
| birthdate = {{Birth date and age|1997|10|02}}
| birthplace = Amritsar, Punjab, India
| residence = New Delhi, India
| nationality = Indian
| occupation = Copywriter, Scriptwriter, Music Composer
| knownfor = Integrated marketing campaigns, brand storytelling
| education = MJMC – International Institute of Mass Media;<br>BJMC – Asian School of Media Studies
| yearsactive = 2016–present
| website = [https://www.linkedin.com/in/yash-talwar-382437177 LinkedIn – Yash Talwar]
}}
'''Yash Talwar''' (also known as '''Jordan''') is an Indian advertising creative, scriptwriter, and music composer known for his emotionally resonant brand campaigns and lyrical storytelling. With a background in radio and music, he has shaped marketing strategies and campaign narratives for some of India’s leading brands across sectors including finance, FMCG, education, and automotive.

== Early Life and Creative Awakening ==
Born on October 2nd, 1997, in Amritsar, Punjab, Yash Talwar grew up with a unique perspective on life and creativity. His personal philosophy—“Zindagi Kya Hai - Script Hai” (Life is nothing but a script)—reflects his innate understanding that every moment, every emotion, and every experience can be transformed into compelling creative content.

=== Educational Foundation ===
Yash completed his Bachelor of Journalism and Mass Communication (BJMC) from Asian School of Media Studies (2016–2019), followed by a Master of Journalism and Mass Communication (MJMC) from the International Institute of Mass Media (2019–2021), building a strong academic foundation for his creative journey.

== The Radio and Music Era (2018–2021): Building the Foundation ==
From February 2018 to February 2021, Yash worked as a Radio Jockey at Radio Mirchi and Red FM. In parallel, he composed music and wrote lyrics for Bombay Music Co., Groovenexus, Jovial Productions, and other music labels. His content accumulated over 20 million views across platforms. These roles honed his sense of sound design, lyrical cadence, audience engagement, and narrative rhythm.

== The Advertising Evolution ==
In April 2021, Yash transitioned into advertising as a Copywriter at Invasion, New Delhi. He crafted social media content, short film scripts, and brand pitch presentations.

From March 2022 to July 2024, he worked as Team Lead – Copy at Ofactor Communication LLP, gaining recognition for campaign strategy, brand anthems, and award-nominated work.

Since August 2024, he has served as Team Lead – Copy & Scripts at Buffalo Soldiers Digital in New Delhi, where he works with clients such as ICICI, Dalmia, Paytm, USHA, and Parker.

== Creative Philosophy ==
Yash’s approach is rooted in three emotional triggers: Escapism, Realism, and Rhythmism. His tagline, “भुला दो, रुला दो, नचा दो” (Make them forget, make them cry, make them dance), defines his storytelling. His guiding mantra, “Zindagi Bhi Toh Scripted Hai” (Life too is scripted), shapes his vision that every moment is a narrative in motion.

== Notable Campaigns and Media Projects ==
Yash's portfolio spans diverse industries. Featured video campaigns include:
* [https://www.youtube.com/watch?v=p06dQiTWutQ JK Tyre - Pahiyo Ki Umar Batao]
* [https://www.youtube.com/watch?v=sh0l6CMQDUA Mc Donald’s - Mother’s Day Gullak]
* [https://www.youtube.com/watch?v=wxF6jNYg2kU Indian Standards - Safety Yaa Comedy]
* [https://www.youtube.com/watch?v=xfmVqqfUpTk Urban Company UAE | Too much to handle?]
* [https://www.youtube.com/watch?v=R-eHNA_ZX64 Casio - Classwiz Khaas Cheez]
* [https://www.youtube.com/watch?v=5hFWQwM37Ec Kitchen King Spain El Arroz Basmati]
* [https://www.youtube.com/watch?v=kcihs-jkSOM Hardwyn Har Din Harden]
* [https://www.youtube.com/watch?v=6POp8Xe0N0Q Urban Company UAE - Monthly Cleaning]
* [https://www.youtube.com/watch?v=pPzST3KJXTE Hippo Homes - Ghar Banana Aasan]
* [https://www.youtube.com/watch?v=GlDKvrwyJAM Urban Company - Feels Like Magic]
* [https://www.youtube.com/watch?v=UWVC2QS0iL0 Dabur Red Paste Batteesi Challenge]
* [https://www.youtube.com/watch?v=BRygzIdRelY IND NAT Congress Ib Rehn De Kamal]
* [https://www.youtube.com/watch?v=byUuujeR-wY&t=8s JK Tyre - Zindagi Ek Road Hai]
* [https://www.youtube.com/watch?v=ZHRvLW2yOB8 Himalaya - Nourishing Lotion]
* [https://www.youtube.com/watch?v=aUDwlq9FWU4 ICICI Bank - Beat The Cheats]
* [https://www.youtube.com/watch?v=9h2bG_DlFKI&t=92s Infinity Learn Ulti Copy]
* [https://www.youtube.com/watch?v=10w7q8Xj-BY Himalaya Rose Face Serum]
* [https://www.youtube.com/watch?v=kFtumRRjy-4 Infinity Learn - Rohit Badal Gaya Hai]
* [https://www.instagram.com/reel/DLJyTDPTzld/?igsh=Z2o1bzMwNndydTcx Porter - Scooter Maangoge, Scooter Milega!]
* [https://www.youtube.com/watch?v=YnbVb9KHLFM Dezerv - Market Noise]

== The Multimedia Advantage ==
* Voice Acting
* Songwriting and Singing
* Scriptwriting
* Copywriting
* Language fluency: Hindi, English, Urdu

== Creative Process and Recognition ==
Yash’s creative process mirrors that of a music composer—understanding rhythm, emotional arcs, and storytelling peaks. His dual experience in radio and advertising informs his pacing and message delivery. His campaigns have earned client praise and multiple award nominations, including the recent Best Ad Film Award at the Cinema Father International Film Festival 2025.

== Legacy and Future Vision ==
With over 20 million content views and rising acclaim in India’s creative industry, Yash Talwar is known for combining artistic emotion with strategic messaging. He continues to redefine modern advertising by creating campaigns that resonate, entertain, and elevate.

== Contact Information ==
* Phone: +91 8788868885
* Email: [mailto:aapkajordan@gmail.com aapkajordan@gmail.com]
* Instagram: [https://www.instagram.com/aapkajordan/ @aapkajordan]
* LinkedIn: [https://www.linkedin.com/in/yash-talwar-382437177 yash-talwar-382437177]

==Gallery==
<gallery mode="packed" widths=240px heights=180px>
File:Yash-Talwar1.jpeg
File:Yash-Talwar2.jpeg
File:Yash-Talwar3.jpeg
</gallery>

Yash Talwar - Revision history

Anurag2210 at 13:22, 25 June 2025

Anurag2210 at 13:20, 25 June 2025