Ecosave
Ecosave is an Indian brand that champions eco-conscious living through its sustainable stationery products. Established in 2014 by Amit Arora, Ecosave manufactures plantable pens, seedable notebooks, and recycled newspaper pencils that aim to minimize deforestation and plastic waste. Widely available through its website and Amazon, Ecosave continues to expand its green innovations for both individual consumers and corporate clients.
Overview
Ecosave is a pioneer in India’s sustainable stationery market, offering an alternative to traditional paper and plastic-based products. The company’s flagship offerings include pencils made from recycled newspapers and plantable stationery items embedded with seeds. Ecosave integrates environmental responsibility into its core operations, promoting a lifestyle shift toward greener choices.
Founder and Background
Amit Arora, based in New Delhi, began his professional journey as an engineer. In 2007, he founded Vaikuntha Information Technologies. Inspired by his daughters’ use of school supplies and concerned about environmental damage, Arora conceived Ecosave. His vision was to introduce stationery that not only reduces waste but also contributes positively to the planet.
History
The seeds of Ecosave were sown in 2014 when Arora sought ways to eliminate the use of wooden pencils. In 2015, the brand launched its first recycled newspaper pencils. By 2016, Ecosave partnered with Amazon to distribute its eco-friendly products nationwide, significantly expanding its customer base.
Products and Innovation
Ecosave follows the ‘Three R’s’ model:
- REDUCE tree cutting by eliminating wooden pencils
- RECYCLE newspaper into new products
- REUSE waste for crafting eco-friendly alternatives
Product Range:
- Seedable Pencils – Recycled newspaper pencils with embedded seeds
- Plantable Pens – Biodegradable pens that sprout plants when planted
- Seedable Notebooks – Paper notebooks that turn into plants after use
- Customized Pencils – Personalized for corporate gifting and children
- Wildlife Series – Animal-themed pencils to spread awareness
- Pre-School Pencils – Educational pencils for early learners
- Fragrant Pencils (Upcoming) – Scented pencils for an enhanced user experience
Design and Recognition
Ecosave has registered a unique Plantable Writing Instrument design. This eco-pen features a biodegradable seed capsule and is manufactured using recycled materials. Post-usage, it can be planted in soil, growing into herbs or flowers instead of becoming waste.
The brand also offers plantable calendars, seed paper items, and corporate gifting kits that reflect its sustainability ethos.
Environmental Impact
Conventional pencil production results in mass deforestation. Ecosave combats this by using paper waste, noting that a single Sunday press run can yield 79 million pencils. Their mission not only reduces wood usage but also instills eco-conscious habits in young users and businesses alike.
Inspiration Behind Ecosave
The idea for recycled pencils came when Arora observed the number of pencils used by his school-going daughters. A casual glance at a newspaper sparked the idea—what if this could become a pencil? This vision materialized into a prototype built under India’s ‘Make in India’ initiative and ultimately became Ecosave’s flagship offering.
Pricing and Market Reach
Ecosave offers cost-effective eco-products, with custom paper pencils priced at just INR 8—one of the lowest globally for sustainable stationery. Its affordability and practicality make it a viable alternative to wooden and plastic products across India.
Future Plans
Ecosave plans to broaden its product catalog by introducing biodegradable pens, scented pencils, and more plantable items. The company aims to strengthen partnerships with schools, corporate clients, and government sustainability programs to further expand its market reach.
Conclusion
Ecosave is redefining the stationery industry with a mission rooted in sustainability and innovation. Through eco-friendly materials, product customization, and nationwide accessibility, the brand empowers users to make environmentally responsible choices. As Ecosave evolves, it remains a torchbearer for green change in India’s stationery market.