Yash Talwar: Difference between revisions
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| title = Yash Talwar [[file:verified.png]] | | title = '''Yash Talwar''' [[file:verified.png]] | ||
| image=Yash Talwar.png | | image=Yash Talwar.png | ||
| alt = Yash Talwar | | alt = Yash Talwar | ||
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| residence = New Delhi, India | | residence = New Delhi, India | ||
| nationality = Indian | | nationality = Indian | ||
| | | profession = Copywriter, Scriptwriter, Music Composer | ||
| knownfor = Integrated marketing campaigns, brand storytelling | | knownfor = Integrated marketing campaigns, brand storytelling | ||
| education = MJMC – International Institute of Mass Media;<br>BJMC – Asian School of Media Studies | | education = MJMC – International Institute of Mass Media;<br>BJMC – Asian School of Media Studies | ||
Latest revision as of 13:22, 25 June 2025
Yash Talwar (also known as Jordan) is an Indian advertising creative, scriptwriter, and music composer known for his emotionally resonant brand campaigns and lyrical storytelling. With a background in radio and music, he has shaped marketing strategies and campaign narratives for some of India’s leading brands across sectors including finance, FMCG, education, and automotive.
Early Life and Creative Awakening
Born on October 2nd, 1997, in Amritsar, Punjab, Yash Talwar grew up with a unique perspective on life and creativity. His personal philosophy—“Zindagi Kya Hai - Script Hai” (Life is nothing but a script)—reflects his innate understanding that every moment, every emotion, and every experience can be transformed into compelling creative content.
Educational Foundation
Yash completed his Bachelor of Journalism and Mass Communication (BJMC) from Asian School of Media Studies (2016–2019), followed by a Master of Journalism and Mass Communication (MJMC) from the International Institute of Mass Media (2019–2021), building a strong academic foundation for his creative journey.
The Radio and Music Era (2018–2021): Building the Foundation
From February 2018 to February 2021, Yash worked as a Radio Jockey at Radio Mirchi and Red FM. In parallel, he composed music and wrote lyrics for Bombay Music Co., Groovenexus, Jovial Productions, and other music labels. His content accumulated over 20 million views across platforms. These roles honed his sense of sound design, lyrical cadence, audience engagement, and narrative rhythm.
The Advertising Evolution
In April 2021, Yash transitioned into advertising as a Copywriter at Invasion, New Delhi. He crafted social media content, short film scripts, and brand pitch presentations.
From March 2022 to July 2024, he worked as Team Lead – Copy at Ofactor Communication LLP, gaining recognition for campaign strategy, brand anthems, and award-nominated work.
Since August 2024, he has served as Team Lead – Copy & Scripts at Buffalo Soldiers Digital in New Delhi, where he works with clients such as ICICI, Dalmia, Paytm, USHA, and Parker.
Creative Philosophy
Yash’s approach is rooted in three emotional triggers: Escapism, Realism, and Rhythmism. His tagline, “भुला दो, रुला दो, नचा दो” (Make them forget, make them cry, make them dance), defines his storytelling. His guiding mantra, “Zindagi Bhi Toh Scripted Hai” (Life too is scripted), shapes his vision that every moment is a narrative in motion.
Notable Campaigns and Media Projects
Yash's portfolio spans diverse industries. Featured video campaigns include:
- JK Tyre - Pahiyo Ki Umar Batao
- Mc Donald’s - Mother’s Day Gullak
- Indian Standards - Safety Yaa Comedy
- Urban Company UAE | Too much to handle?
- Casio - Classwiz Khaas Cheez
- Kitchen King Spain El Arroz Basmati
- Hardwyn Har Din Harden
- Urban Company UAE - Monthly Cleaning
- Hippo Homes - Ghar Banana Aasan
- Urban Company - Feels Like Magic
- Dabur Red Paste Batteesi Challenge
- IND NAT Congress Ib Rehn De Kamal
- JK Tyre - Zindagi Ek Road Hai
- Himalaya - Nourishing Lotion
- ICICI Bank - Beat The Cheats
- Infinity Learn Ulti Copy
- Himalaya Rose Face Serum
- Infinity Learn - Rohit Badal Gaya Hai
- Porter - Scooter Maangoge, Scooter Milega!
- Dezerv - Market Noise
The Multimedia Advantage
- Voice Acting
- Songwriting and Singing
- Scriptwriting
- Copywriting
- Language fluency: Hindi, English, Urdu
Creative Process and Recognition
Yash’s creative process mirrors that of a music composer—understanding rhythm, emotional arcs, and storytelling peaks. His dual experience in radio and advertising informs his pacing and message delivery. His campaigns have earned client praise and multiple award nominations, including the recent Best Ad Film Award at the Cinema Father International Film Festival 2025.
Legacy and Future Vision
With over 20 million content views and rising acclaim in India’s creative industry, Yash Talwar is known for combining artistic emotion with strategic messaging. He continues to redefine modern advertising by creating campaigns that resonate, entertain, and elevate.
Contact Information
- Phone: +91 8788868885
- Email: aapkajordan@gmail.com
- Instagram: @aapkajordan
- LinkedIn: yash-talwar-382437177
Gallery
- Yash-Talwar1.jpeg
- Yash-Talwar2.jpeg
- Yash-Talwar3.jpeg