Izusa Diamond Jewellery

Izusa
Founded	2018
Industry	Diamond Jewellery
Founders	Dr. Sunny Verma
Headquarters	Delhi NCR, India
Area Served	Noida, Azamgarh
Awards & Recognition	Most Promising Diamond Jewellery in India Award Presented by Shri Nitin Gadkari Ji. Best Diamond Jewellery Award Presented By Shamita Shetty. Awardd With PadamShri
Branch Office	Inn Office: Dubai (UAE)
Website	https://izusa.co.in/ 1800 5328 444

Izusa Diamond Jewellery Pvt. Ltd. is an Indian diamond jewellery brand known for making certified diamond jewellery accessible to middle-class consumers through affordable pricing, transparent policies, and a franchise-based retail model. The company operates across multiple Indian states and has gained national recognition for its innovative approach to diamond retail and entrepreneurship-driven expansion. Founded by entrepreneur Dr. Sunny Verma, the brand focuses on combining luxury aesthetics with affordability. Izusa Diamond Jewellery has steadily expanded its presence through physical retail outlets, exhibitions, and franchise partnerships across India.

History and Establishment

Izusa Diamond Jewellery was established in 2018 with the objective of redefining the traditional diamond market in India by removing pricing barriers and introducing a customer-centric retail model. Under the leadership of entrepreneur Dr. Sunny Verma, the brand positioned itself as a bridge between premium diamond craftsmanship and middle-class affordability.

The company gained early recognition through strategic media coverage, exhibitions, and jewellery showcases, which helped it build credibility in a competitive luxury segment. Over time, Izusa Diamond Jewellery emerged as a recognizable name in affordable diamond retail across India.

Business Model and Operations

Izusa Diamond Jewellery operates on a low-investment franchise model, allowing aspiring entrepreneurs to start a diamond jewellery business with minimal capital. This approach has enabled rapid expansion into tier-2 and tier-3 cities across India.

Key highlights of the business model include:

• Certified diamond jewellery
• Transparent pricing structure
• Exchange and buyback options
• Franchise investment models starting from low capital
• Customer-first sales approach
• Focus on bridal, daily wear, and fashion jewellery

The company promotes flexible business ownership opportunities, making it one of the few jewellery brands in India to emphasize entrepreneurship-driven growth.

Products and Collections

Izusa Diamond Jewellery offers a wide range of diamond jewellery designed for various customer segments, including:

• Rings
• Earrings
• Necklaces
• Bridal jewellery
• Daily wear diamond collections

The brand has introduced multiple curated collections. One of its notable launches includes the “Shaurya Collection,” which was unveiled at a high-profile event attended by Bollywood actor Sonu Sood.

Awards and Recognition

Izusa Diamond Jewellery and its founder Dr. Sunny Verma have received multiple recognitions for excellence in jewellery design, affordability, and entrepreneurship.

Notable recognitions include:

• Most Promising Diamond Jewellery in India Award presented by Shri Nitin Gadkari Ji
• Best Diamond Jewellery Award presented by actress Shamita Shetty
• Excellent Diamond Jewellery Award presented by actress Neha Dhupia
• Recognition for affordable diamond retail innovation
• Honors for entrepreneurship and business leadership
• Coverage by major national and regional media outlets

The brand has also been featured for empowering middle-class consumers to own certified diamond jewellery.

Founder – Dr. Sunny Verma

Dr. Sunny Verma is an Indian entrepreneur and jewellery industry professional known for transforming Izusa Diamond Jewellery into a nationally recognized brand. He is widely acknowledged for introducing a scalable franchise model in the diamond jewellery segment.

His leadership philosophy focuses on ethical business practices, affordable luxury, employment generation, and supporting small entrepreneurs. Dr. Sunny Verma has been featured in multiple national publications and has received recognition from public figures and government representatives for his contribution to the jewellery industry.

Dr. Sunny Verma is expanding his entrepreneurial portfolio with the launch of a new premium fragrance venture called Izusa Diamond OUD. The luxury perfume brand is positioned to deliver high-end, signature fragrances, reflecting exclusivity and refined craftsmanship under the Izusa identity.

Media Presence and Public Recognition

Izusa Diamond Jewellery has been widely covered by national and regional media platforms, including business portals, lifestyle magazines, and news agencies. The brand has been highlighted for launching innovative business models, expanding diamond accessibility, supporting first-time entrepreneurs, and organizing jewellery exhibitions and trade events.

Expansion and Franchise Model

The company’s franchise-based growth strategy allows individuals to enter the diamond business with minimal investment. This model includes business training and support, marketing assistance, product supply chain management, branding, and showroom setup support. This structured approach has helped Izusa Diamond Jewellery expand rapidly across multiple Indian states.

Social Links

• Facebook
• Instagram
• Tollfree Number = 1800 532 8444
• Official Website

External Links

• Jewellery Collections
• Franchise Information
• Crunchbase
• Fandom
• Fandom
• FrobesBio
• Timespedia
• Wiki

References

1. Winsaa Wiki https://winsaa.org/wiki/Draft:Izusa_diamond_jewellery_Pvt_Ltd

2. Punjab Kesari – Affordable Diamonds https://m.haryana.punjabkesari.in/gurgaon/news/izusa-diamond-jewelery-introduces-affordable-diamonds-1758694

3. Ahmedabad Mirror – Neha Dhupia Award https://ahmedabadmirror.com/neha-dhupia-presents-excellent-diamond-jewellery-award-to-sunny-verma-of-izusa-diamond/81859518.html

4. Ahmedabad Mirror – Diamond Jewellery Feature https://ahmedabadmirror.com/with-uncompromising-quality-unmatched-designs-transform-your-look-with-the-beauty-of-our-diamonds/81855779.html

5. Zee Business – Franchise Model https://www.zeebiz.com/hindi/small-business/business-idea-izusa-diamond-jewellery-offering-franchise-with-investment-of-over-rs-2-lakh-and-earns-more-check-details-115263

6. Filmy Charcha – Sunny Verma Biography https://filmycharcha.com/lifestyle/biography/sunny-verma-entrepreneur-wiki-age-biography-girlfriends-family-lifestyle-hobbies-more-2/

7. The Blunt Times – Award Coverage https://theblunttimes.in/sunny-verma-of-izusa-diamond-receives-excellent-diamond-jewellery-award-from-neha-dhupia/33773/

8. APN News – Affordable Diamond Initiative https://www.apnnews.com/izusa-diamond-jewellery-empowers-you-to-buy-high-quality-affordable-diamonds-for-the-woman-you-love/

9. News Nation – Franchise Expansion https://www.newsnationtv.com/india/news/izusa-diamond-jewelery-provides-franchisee-opportunities-to-entrepreneurs-to-expand-presence-across-india-with-minimal-investment-353262.html

10. Business Standard – Shaurya Collection Launch https://www.business-standard.com/content/press-releases-ani/bollywood-actor-sonu-sood-launches-izusa-diamond-jewellery-s-new-catalog-shaurya-collection-123092501062_1.html

11. ABP Live – Affordable Diamonds https://www.abplive.com/news/sunny-verma-makes-it-possible-for-middle-class-to-buy-diamond-in-affordable-price-know-how-2367991

12. Latestly – Shaurya Collection https://www.latestly.com/agency-news/business-news-bollywood-actor-sonu-sood-launches-izusa-diamond-jewellerys-new-catalog-shaurya-collection-5439669.html

13. ANI News – Jewellery Launch https://www.aninews.in/news/business/business/bollywood-actor-sonu-sood-launches-izusa-diamond-jewellerys-new-catalog-shaurya-collection20230925183410/

14. Times Applaud – Industry Feature https://timesapplaud.com/bollywood-actor-sonu-sood-launches-izusa-diamond-jewellerys-new-catalog-shaurya-collection/

15. Times of India – Jewellery Launch https://m.timesofindia.com/life-style/spotlight/actor-sonu-sood-and-enterpreneur-sunny-verma-of-izusa-diamond-jewellery-launch-shaurya-collection/articleshow/104303184.cms

16. Loktej – Jewellery Exhibition https://www.loktej.com/article/102595/offer-for-buyers-of-izusha-diamond-jewellery-in-the-meeting

17. TV9 Hindi – Exchange Scheme https://www.tv9hindi.com/business/here-you-will-get-your-favorite-jewellery-you-can-exchange-it-for-free-for-7-days-2720003.html

18. DNA India – Business Opportunity https://www.dnaindia.com/hindi/lifestyle/report-great-opportunity-to-start-your-own-diamond-business-on-independence-day-with-izusa-sunny-verma-4129282

19. Lokmat News – Padma Shri Nomination https://www.lokmatnews.in/business/azamgarh-who-is-dr-sunny-verma-was-nominated-padmashree-2025-uttar-pradesh-b507/

20. Prabhat Khabar – National Recognition https://www.prabhatkhabar.com/national/nomination-of-dr-sunny-verma-for-padmashri-2025

21. Ahmedabad Mirror – Brand Profile https://www.ahmedabadmirror.com/meet-sunny-verma--who-transformed-izusa-diamond-jewellery-into-a-luxury-brand/81886077.html

22. Navbharat Times – Government Recognition https://navbharattimes.indiatimes.com/state/uttar-pradesh/azamgarh/dr-sunny-verma-of-azamgarh-was-honored-by-union-minister-nitin-gadkari/articleshow/122070878.cms

23. Dainik Bhaskar – Business Achievement https://www.bhaskar.com/amp/local/rajasthan/jaipur/news/union-minister-gadkari-honored-dr-sunny-verma-135344354.html

24. Lokmat News – Jewellery Fair https://www.lokmatnews.in/business/delhi-jewellery-and-gem-fair-2025-izusa-diamond-jewellery-important-meeting-preparations-b507/

25. TV9 Hindi – Start to Succeed Model https://www.tv9hindi.com/business/izusa-launches-the-start-to-succeed-model-allowing-you-to-start-a-diamond-jewellery-business-for-just-rs-1-lakh-3492296.html

26. NDTV Rajasthan – Jewellery Business Model https://rajasthan.ndtv.in/rajasthan-news/diamond-jewellery-business-in-one-lakh-rupees-izusa-diamond-jewellery-new-model-launched-9389738

27. Punjab Kesari – Franchise Launch https://www.punjabkesari.in/panchkula/news/ijusa-diamond-launches-start-to-success-2233586