Harshad Bhaskar Devadiga

Harshad Bhaskar Devadiga
Born	11 June 1994
Nationality	Indian
Profession	Entrepreneur, Performance Marketing Professional
Role	Founder and Chief Executive Officer
Education	Bachelor of Computer Applications, Master of Science in Computer Science
Known For	Entrepreneurship, Performance Marketing, Plum & Pixel Innovations, Digital Growth, AI Automation
Industry	Technology, Performance Marketing, Digital Marketing, AI Automation

Harshad Bhaskar Devadiga (born 11 June 1994) is an Indian entrepreneur and performance marketing professional. He is the founder and chief executive officer of Plum & Pixel Innovations LLP. His professional background spans technology, performance marketing and business automation.

Harshad Devadiga’s approach to digital growth has been shaped by working closely with the realities of building and scaling businesses. Over the years, he has developed a practical understanding of how creative thinking, technology and data influence the way a business grows in a digital environment. Rather than following a fixed formula, he focuses on understanding how the different parts of a business work together - and where small gaps can hold back larger opportunities. This perspective has become central to his work, combining a technology-oriented mindset with a strong understanding of digital markets and consumer behaviour.

His work reflects a broader belief that meaningful digital growth comes from understanding the business behind the technology. This perspective continues to shape his work as an entrepreneur and the direction he has taken with Plum & Pixel Innovations.

Early life and education

Devadiga was born and raised in Mumbai, Maharashtra, and completed his schooling and higher education in Bandra, Mumbai. His native place is Mundkur, a town in the Udupi district of Karnataka. Growing up in a large metropolitan city, he developed an early interest in computers and technology, which shaped the direction of his studies.

He completed a Bachelor of Computer Applications (BCA) at Tilak Maharashtra Vidyapeeth in 2016. The three-year graduate programme covers programming, software development and the fundamentals of computing. He then pursued a Master of Science (M.Sc.) in Computer Science at the University of Mumbai, graduating in 2018. Together, the two degrees gave him a grounding in software and digital systems that he applied in his early work.

Career

Devadiga began his professional career in technology, where his early work focused on how businesses build and operate their online presence. This included working with websites and digital systems through which businesses reach and interact with their customers. His experience on the technical side gave him a practical understanding of how digital products are built, hosted and maintained, as well as how technical decisions can affect a business's marketing and growth.

His work gradually expanded from the technical side of digital businesses into performance marketing. Performance marketing is a branch of digital advertising in which spending is linked to measurable outcomes, such as clicks, enquiries or completed purchases, rather than exposure alone. It typically involves running paid campaigns across search engines and social platforms, tracking how customers move from initial contact to purchase, and adjusting budgets and creative material based on performance.

In this phase of his career, Devadiga worked with businesses on customer acquisition, digital campaigns and the ways online brands attract and engage their audiences. His move into marketing built on rather than replaced his technical background, giving him experience across both the technology and commercial sides of digital businesses. The combination later became central to his approach to digital growth and to the development of Plum & Pixel Innovations LLP.

Industries and Business Exposure

Devadiga's professional work has involved businesses across D2C and e-commerce, fashion and apparel, beauty and personal care, food and beverage, consumer products, startups and professional services.

His experience spans businesses operating through their own websites as well as marketplaces such as Amazon and Flipkart. Working across different business models and market segments has given him an understanding of varied customer behaviours, commercial requirements and digital environments.

Plum & Pixel Innovations LLP

Plum & Pixel Innovations LLP was formally established on 29 November 2025 as a limited liability partnership (LLP) under Indian law. It is Devadiga's first venture of his own, and he leads it as founder and CEO, setting its direction and assessing business opportunities. Puja Devadiga joined at the outset as co-founder and partner, and contributes to the company's research work on clients, audiences and market conditions.

The company began with technology and website development, and launched its website in November 2025. In January 2026 it expanded into digital marketing and AI automation, which broadened its work beyond its initial technology focus. Technology, digital marketing and AI automation are now the three areas around which the company operates.

The company presents its identity as a balance between creativity and technology, and its name reflects this. "Plum" represents the creative side of the business, including ideas, storytelling and brand building, while "Pixel" represents the technical side, including data, infrastructure and precision. Its tagline, "Pixels with Purpose. Strategy with Soul.", brings the two together: technical precision and creative thinking, directed by a clear strategy.

Approach and Methodology

Devadiga's approach, as described by the company, centres on understanding a business and its requirements before determining the right digital direction. At Plum & Pixel Innovations, this approach is structured around five stages: Research, Ideation, Execution, Deploy and Evolution.

The process begins with Research, focusing on the business, its audience, objectives, market and competitive environment. Ideation translates these insights into possible strategies and solutions, followed by Execution, where the selected direction is developed into a practical outcome. Deploy takes the completed work into a live environment, while Evolution focuses on reviewing results, learning from performance and making continuous improvements.

The company states that the framework reflects the belief that digital work does not end with launch. Outcomes are reviewed and refined over time, allowing the approach to evolve with changing business requirements and results.

Startup India Recognition

Plum & Pixel Innovations LLP received Startup India recognition on 7 February 2026, with the company's Startup India certificate number listed as DIPP243143.

Professional Milestones

The development of Plum & Pixel Innovations LLP includes several milestones following its formal establishment in 2025.

Date	Milestone
29 November 2025	Founded Plum & Pixel Innovations LLP; Puja Devadiga joined as Co-Founder and Partner.
November 2025	Launched the Plum & Pixel website.
January 2026	Expanded the company's work into Digital Marketing and AI Automation.
7 February 2026	Plum & Pixel Innovations LLP received Startup India recognition.
29 September 2026	Featured in The Open Press.
3 October 2026	Featured in Unstoppable India.

Media Coverage

Harshad's entrepreneurial work and the development of Plum & Pixel Innovations LLP have been featured in The Open Press and Unstoppable India.

References

1. The Open Press — "Harshad Bhaskar Devadiga – Plum & Pixel"

https://theopenpress.in/article/harshad-bhaskar-devadiga-plum-pixel

2. Unstoppable India — "Harshad Bhaskar Devadiga: The Man Behind Plum & Pixel Innovations"

https://www.unstoppableindia.net/post/harshad-bhaskar-devadiga-the-man-behind-plum-pixel-innovations

External Links

• Official Website: https://plumandpixel.com
• LinkedIn: https://www.linkedin.com/in/harshaddevadiga11/