Izusa Diamond Jewellery

Izusa Diamond Jewellery Pvt. Ltd.
Type	Private
Founded	2020
Services	Retail Jewellery, Franchise Model
Industry	Jewellery, Diamonds
Products	Diamond Jewellery
Website	https://izusadiamond.com

Izusa Diamond Jewellery Pvt. Ltd. is an Indian diamond jewellery brand known for making certified diamond jewellery accessible to middle-class consumers through affordable pricing, transparent policies, and a franchise-based retail model. The company operates across multiple Indian states and has gained national recognition for its innovative approach to diamond retail and entrepreneurship-driven expansion. Founded by entrepreneur Sunny Verma, the brand focuses on combining luxury aesthetics with affordability. Izusa Diamond Jewellery has steadily expanded its presence through physical retail outlets, exhibitions, and franchise partnerships across India.

History and Establishment

Izusa Diamond Jewellery was established with the objective of redefining the traditional diamond market in India by removing pricing barriers and introducing a customer-centric retail model. Under the leadership of entrepreneur Sunny Verma, the brand positioned itself as a bridge between premium diamond craftsmanship and middle-class affordability.

The company gained early recognition through strategic media coverage, exhibitions, and jewellery showcases, which helped it build credibility in a competitive luxury segment. Over time, Izusa Diamond Jewellery emerged as a recognizable name in affordable diamond retail across India.

Business Model and Operations

Izusa Diamond Jewellery operates on a low-investment franchise model, allowing aspiring entrepreneurs to start a diamond jewellery business with minimal capital. This approach has enabled rapid expansion into tier-2 and tier-3 cities across India.

Key highlights of the business model include:

• Certified diamond jewellery
• Transparent pricing structure
• Exchange and buyback options
• Franchise investment models starting from low capital
• Customer-first sales approach
• Focus on bridal, daily wear, and fashion jewellery

The company promotes flexible business ownership opportunities, making it one of the few jewellery brands in India to emphasize entrepreneurship-driven growth.

Products and Collections

Izusa Diamond Jewellery offers a wide range of diamond jewellery designed for various customer segments, including:

• Rings
• Earrings
• Necklaces
• Bridal jewellery
• Daily wear diamond collections

The brand has introduced multiple curated collections. One of its notable launches includes the “Shaurya Collection,” which was unveiled at a high-profile event attended by Bollywood actor Sonu Sood.

Awards and Recognition

Izusa Diamond Jewellery and its founder Sunny Verma have received multiple recognitions for excellence in jewellery design, affordability, and entrepreneurship.

Notable recognitions include:

• Excellent Diamond Jewellery Award presented by actress Neha Dhupia
• Recognition for affordable diamond retail innovation
• Honors for entrepreneurship and business leadership
• Coverage by major national and regional media outlets

The brand has also been featured for empowering middle-class consumers to own certified diamond jewellery.<ref>Ahmedabad Mirror – Neha Dhupia Presents Award to Izusa Diamond.

Founder – Sunny Verma

Sunny Verma is an Indian entrepreneur and jewellery industry professional known for transforming Izusa Diamond Jewellery into a nationally recognized brand. He is widely acknowledged for introducing a scalable franchise model in the diamond jewellery segment.

His leadership philosophy focuses on ethical business practices, affordable luxury, employment generation, and supporting small entrepreneurs. Sunny Verma has been featured in multiple national publications and has received recognition from public figures and government representatives for his contribution to the jewellery industry.

Media Presence and Public Recognition

Izusa Diamond Jewellery has been widely covered by national and regional media platforms, including business portals, lifestyle magazines, and news agencies. The brand has been highlighted for launching innovative business models, expanding diamond accessibility, supporting first-time entrepreneurs, and organizing jewellery exhibitions and trade events.

Expansion and Franchise Model

The company’s franchise-based growth strategy allows individuals to enter the diamond business with minimal investment. This model includes business training and support, marketing assistance, product supply chain management, branding, and showroom setup support. This structured approach has helped Izusa Diamond Jewellery expand rapidly across multiple Indian states.

Social Links

• Official Website

External Links

• Jewellery Collections
• Franchise Information

References

1. Winsaa Wiki

https://winsaa.org/wiki/Draft:Izusa_diamond_jewellery_Pvt_Ltd

2. Punjab Kesari – Affordable Diamonds

https://m.haryana.punjabkesari.in/gurgaon/news/izusa-diamond-jewelery-introduces-affordable-diamonds-1758694

3. Ahmedabad Mirror – Neha Dhupia Award

https://ahmedabadmirror.com/neha-dhupia-presents-excellent-diamond-jewellery-award-to-sunny-verma-of-izusa-diamond/81859518.html

4. Ahmedabad Mirror – Diamond Jewellery Feature

https://ahmedabadmirror.com/with-uncompromising-quality-unmatched-designs-transform-your-look-with-the-beauty-of-our-diamonds/81855779.html

5. Zee Business – Franchise Model

https://www.zeebiz.com/hindi/small-business/business-idea-izusa-diamond-jewellery-offering-franchise-with-investment-of-over-rs-2-lakh-and-earns-more-check-details-115263

6. Filmy Charcha – Sunny Verma Biography

https://filmycharcha.com/lifestyle/biography/sunny-verma-entrepreneur-wiki-age-biography-girlfriends-family-lifestyle-hobbies-more-2/

7. The Blunt Times – Award Coverage

https://theblunttimes.in/sunny-verma-of-izusa-diamond-receives-excellent-diamond-jewellery-award-from-neha-dhupia/33773/

8. APN News – Affordable Diamond Initiative

https://www.apnnews.com/izusa-diamond-jewellery-empowers-you-to-buy-high-quality-affordable-diamonds-for-the-woman-you-love/

9. News Nation – Franchise Expansion

https://www.newsnationtv.com/india/news/izusa-diamond-jewelery-provides-franchisee-opportunities-to-entrepreneurs-to-expand-presence-across-india-with-minimal-investment-353262.html

10. Business Standard – Shaurya Collection Launch

https://www.business-standard.com/content/press-releases-ani/bollywood-actor-sonu-sood-launches-izusa-diamond-jewellery-s-new-catalog-shaurya-collection-123092501062_1.html

11. ABP Live – Affordable Diamonds

https://www.abplive.com/news/sunny-verma-makes-it-possible-for-middle-class-to-buy-diamond-in-affordable-price-know-how-2367991

12. Latestly – Shaurya Collection

https://www.latestly.com/agency-news/business-news-bollywood-actor-sonu-sood-launches-izusa-diamond-jewellerys-new-catalog-shaurya-collection-5439669.html

13. ANI News – Jewellery Launch

https://www.aninews.in/news/business/business/bollywood-actor-sonu-sood-launches-izusa-diamond-jewellerys-new-catalog-shaurya-collection20230925183410/

14. Times Applaud – Industry Feature

https://timesapplaud.com/bollywood-actor-sonu-sood-launches-izusa-diamond-jewellerys-new-catalog-shaurya-collection/

15. Times of India – Jewellery Launch

https://m.timesofindia.com/life-style/spotlight/actor-sonu-sood-and-enterpreneur-sunny-verma-of-izusa-diamond-jewellery-launch-shaurya-collection/articleshow/104303184.cms

16. Loktej – Jewellery Exhibition

https://www.loktej.com/article/102595/offer-for-buyers-of-izusha-diamond-jewellery-in-the-meeting

17. TV9 Hindi – Exchange Scheme

https://www.tv9hindi.com/business/here-you-will-get-your-favorite-jewellery-you-can-exchange-it-for-free-for-7-days-2720003.html

18. DNA India – Business Opportunity

https://www.dnaindia.com/hindi/lifestyle/report-great-opportunity-to-start-your-own-diamond-business-on-independence-day-with-izusa-sunny-verma-4129282

19. Lokmat News – Padma Shri Nomination

https://www.lokmatnews.in/business/azamgarh-who-is-dr-sunny-verma-was-nominated-padmashree-2025-uttar-pradesh-b507/

20. Prabhat Khabar – National Recognition

https://www.prabhatkhabar.com/national/nomination-of-dr-sunny-verma-for-padmashri-2025

21. Ahmedabad Mirror – Brand Profile

https://www.ahmedabadmirror.com/meet-sunny-verma--who-transformed-izusa-diamond-jewellery-into-a-luxury-brand/81886077.html

22. Navbharat Times – Government Recognition

https://navbharattimes.indiatimes.com/state/uttar-pradesh/azamgarh/dr-sunny-verma-of-azamgarh-was-honored-by-union-minister-nitin-gadkari/articleshow/122070878.cms

23. Dainik Bhaskar – Business Achievement

https://www.bhaskar.com/amp/local/rajasthan/jaipur/news/union-minister-gadkari-honored-dr-sunny-verma-135344354.html

24. Lokmat News – Jewellery Fair

https://www.lokmatnews.in/business/delhi-jewellery-and-gem-fair-2025-izusa-diamond-jewellery-important-meeting-preparations-b507/

25. TV9 Hindi – Start to Succeed Model

https://www.tv9hindi.com/business/izusa-launches-the-start-to-succeed-model-allowing-you-to-start-a-diamond-jewellery-business-for-just-rs-1-lakh-3492296.html

26. NDTV Rajasthan – Jewellery Business Model

https://rajasthan.ndtv.in/rajasthan-news/diamond-jewellery-business-in-one-lakh-rupees-izusa-diamond-jewellery-new-model-launched-9389738

27. Punjab Kesari – Franchise Launch https://www.punjabkesari.in/panchkula/news/ijusa-diamond-launches-start-to-success-2233586