Draft:Izusa Diamond OUD

Izusa Diamond OUD
Founded	2025
Industry	Luxury Fragrances, Perfumes
Founders	Dr. Sunny Verma
Headquarters	Dubai, United Arab Emirates
Area Served	India, International Markets

Izusa Diamond OUD is an Indian luxury fragrance brand operating under the Izusa brand ecosystem. Founded by entrepreneur Dr. Sunny Verma, the brand specializes in premium oud-based perfumes and signature fragrances positioned within the high-end lifestyle segment. Izusa Diamond OUD represents the expansion of the Izusa legacy from jewellery into luxury fragrances, combining refined craftsmanship, innovation, and exclusivity.

History and Establishment

Izusa Diamond OUD was launched as a strategic brand extension of Izusa Diamond Jewellery Pvt. Ltd., following the success of the parent brand in the affordable luxury segment. With rising demand for niche and oud-based perfumes in India and overseas markets, the brand was conceptualized to deliver distinctive, long-lasting, and premium fragrance experiences.

Flagship Creation – Pheromone Perfume

The most recognized creation of Izusa Diamond OUD is its Pheromone Perfume. Developed using advanced pheromone infusion, the fragrance is designed to naturally attract attention without being overpowering.

The scent adapts to individual body chemistry, ensuring each impression remains unique. Deep oud accords form the foundation of the fragrance, delivering a bold yet refined luxury experience. Rather than demanding attention, the fragrance leaves a lasting presence, turning moments into memorable impressions.

The success of this fragrance reflects the brand’s strong commitment to quality, innovation, and customer satisfaction.

Brand Philosophy

Izusa Diamond OUD follows a philosophy centered on:

• Premium craftsmanship
• Innovation-led fragrance development
• Personalization through scent chemistry
• Luxury with depth and subtlety
• Long-lasting signature fragrances

Market Presence and International Expansion

Izusa Diamond OUD has established a presence in India’s premium fragrance market and is expanding globally through exports. The brand operates an international office in Dubai, strengthening its footprint in Middle Eastern and international luxury perfume markets.

International Office: Dubai Creek Tower 1st Street, Al Rigga Deira, Dubai United Arab Emirates

Founder – Dr. Sunny Verma

Dr. Sunny Verma is an Indian entrepreneur known for founding Izusa Diamond Jewellery and expanding the Izusa brand into multiple luxury segments. With Izusa Diamond OUD, he extended the brand into the fragrance and lifestyle domain, focusing on innovation, brand credibility, and scalable luxury ventures.

Legacy and Brand Expansion

From luxury to lifestyle, Izusa Diamond is preparing to launch additional ventures under its brand umbrella, including:

• Izusa Diamond Fashion
• Izusa Diamond Cosmetic
• Izusa Diamond Pharmaceuticals
• Izusa CZ Silver Jewellery

These initiatives reflect Izusa’s long-term vision of establishing a diversified luxury and lifestyle brand ecosystem.

Parent Brand

Izusa Diamond OUD operates under Izusa Diamond Jewellery Pvt. Ltd., an Indian diamond jewellery company recognized for certified diamonds, transparent pricing, and franchise-driven expansion.

Social Links

• Facebook
• Instagram
• Tollfree Number = 1800 532 8444
• Official Website

External Links

• Jewellery Collections
• Franchise Information
• Crunchbase
• Fandom
• Fandom
• FrobesBio
• Timespedia
• Wiki

References

1. Winsaa Wiki https://winsaa.org/wiki/Draft:Izusa_diamond_jewellery_Pvt_Ltd

2. Punjab Kesari – Affordable Diamonds https://m.haryana.punjabkesari.in/gurgaon/news/izusa-diamond-jewelery-introduces-affordable-diamonds-1758694

3. Ahmedabad Mirror – Neha Dhupia Award https://ahmedabadmirror.com/neha-dhupia-presents-excellent-diamond-jewellery-award-to-sunny-verma-of-izusa-diamond/81859518.html

4. Ahmedabad Mirror – Diamond Jewellery Feature https://ahmedabadmirror.com/with-uncompromising-quality-unmatched-designs-transform-your-look-with-the-beauty-of-our-diamonds/81855779.html

5. Zee Business – Franchise Model https://www.zeebiz.com/hindi/small-business/business-idea-izusa-diamond-jewellery-offering-franchise-with-investment-of-over-rs-2-lakh-and-earns-more-check-details-115263

6. Filmy Charcha – Sunny Verma Biography https://filmycharcha.com/lifestyle/biography/sunny-verma-entrepreneur-wiki-age-biography-girlfriends-family-lifestyle-hobbies-more-2/

7. The Blunt Times – Award Coverage https://theblunttimes.in/sunny-verma-of-izusa-diamond-receives-excellent-diamond-jewellery-award-from-neha-dhupia/33773/

8. APN News – Affordable Diamond Initiative https://www.apnnews.com/izusa-diamond-jewellery-empowers-you-to-buy-high-quality-affordable-diamonds-for-the-woman-you-love/

9. News Nation – Franchise Expansion https://www.newsnationtv.com/india/news/izusa-diamond-jewelery-provides-franchisee-opportunities-to-entrepreneurs-to-expand-presence-across-india-with-minimal-investment-353262.html

10. Business Standard – Shaurya Collection Launch https://www.business-standard.com/content/press-releases-ani/bollywood-actor-sonu-sood-launches-izusa-diamond-jewellery-s-new-catalog-shaurya-collection-123092501062_1.html

11. ABP Live – Affordable Diamonds https://www.abplive.com/news/sunny-verma-makes-it-possible-for-middle-class-to-buy-diamond-in-affordable-price-know-how-2367991

12. Latestly – Shaurya Collection https://www.latestly.com/agency-news/business-news-bollywood-actor-sonu-sood-launches-izusa-diamond-jewellerys-new-catalog-shaurya-collection-5439669.html

13. ANI News – Jewellery Launch https://www.aninews.in/news/business/business/bollywood-actor-sonu-sood-launches-izusa-diamond-jewellerys-new-catalog-shaurya-collection20230925183410/

14. Times Applaud – Industry Feature https://timesapplaud.com/bollywood-actor-sonu-sood-launches-izusa-diamond-jewellerys-new-catalog-shaurya-collection/

15. Times of India – Jewellery Launch https://m.timesofindia.com/life-style/spotlight/actor-sonu-sood-and-enterpreneur-sunny-verma-of-izusa-diamond-jewellery-launch-shaurya-collection/articleshow/104303184.cms

16. Loktej – Jewellery Exhibition https://www.loktej.com/article/102595/offer-for-buyers-of-izusha-diamond-jewellery-in-the-meeting

17. TV9 Hindi – Exchange Scheme https://www.tv9hindi.com/business/here-you-will-get-your-favorite-jewellery-you-can-exchange-it-for-free-for-7-days-2720003.html

18. DNA India – Business Opportunity https://www.dnaindia.com/hindi/lifestyle/report-great-opportunity-to-start-your-own-diamond-business-on-independence-day-with-izusa-sunny-verma-4129282

19. Lokmat News – Padma Shri Nomination https://www.lokmatnews.in/business/azamgarh-who-is-dr-sunny-verma-was-nominated-padmashree-2025-uttar-pradesh-b507/

20. Prabhat Khabar – National Recognition https://www.prabhatkhabar.com/national/nomination-of-dr-sunny-verma-for-padmashri-2025

21. Ahmedabad Mirror – Brand Profile https://www.ahmedabadmirror.com/meet-sunny-verma--who-transformed-izusa-diamond-jewellery-into-a-luxury-brand/81886077.html

22. Navbharat Times – Government Recognition https://navbharattimes.indiatimes.com/state/uttar-pradesh/azamgarh/dr-sunny-verma-of-azamgarh-was-honored-by-union-minister-nitin-gadkari/articleshow/122070878.cms

23. Dainik Bhaskar – Business Achievement https://www.bhaskar.com/amp/local/rajasthan/jaipur/news/union-minister-gadkari-honored-dr-sunny-verma-135344354.html

24. Lokmat News – Jewellery Fair https://www.lokmatnews.in/business/delhi-jewellery-and-gem-fair-2025-izusa-diamond-jewellery-important-meeting-preparations-b507/

25. TV9 Hindi – Start to Succeed Model https://www.tv9hindi.com/business/izusa-launches-the-start-to-succeed-model-allowing-you-to-start-a-diamond-jewellery-business-for-just-rs-1-lakh-3492296.html

26. NDTV Rajasthan – Jewellery Business Model https://rajasthan.ndtv.in/rajasthan-news/diamond-jewellery-business-in-one-lakh-rupees-izusa-diamond-jewellery-new-model-launched-9389738

27. Punjab Kesari – Franchise Launch https://www.punjabkesari.in/panchkula/news/ijusa-diamond-launches-start-to-success-2233586