Ashirwad Somani

Ashirwad Somani
Born	India
Type	Private
Nationality	Indian
Profession	Entrepreneur, Real Estate Professional, Industry Strategist
Position	Founder & Industry Strategist
Location	United Arab Emirates
Founded	Rechitta
Notable Works	Rechitta
Known For	Founder of Rechitta; UAE Real Estate Expertise; AI-Powered Real Estate Communication
Years Active	2007–present
Industry	Real Estate, Property Technology (PropTech), Artificial Intelligence
Founders	Ashirwad Somani
Website	Rechitta Official Website

Ashirwad Somani is an Indian entrepreneur, real estate professional, and industry strategist best known as the Founder of Rechitta, a UAE-focused real estate technology company building an AI-powered communication and intelligence layer for the property market. With over 18 years of experience across real estate sales, marketing, master broking, developer representation, deal-making, and strategic consulting, Somani brings deep market credibility to Rechitta's founding team. Somani brings extensive experience in UAE real estate, with a background spanning sales, marketing, master broking, developer representation, deal-making, and strategic consulting. His work at Rechitta is focused on helping bridge communication gaps between developers, brokers, buyers, and investors by applying insights gained from years of working directly within the property market. After nearly two decades in the real estate sector, Somani founded Rechitta to solve a problem he had seen repeatedly from inside the market: project information can lose clarity as it passes through multiple stakeholders. His role positions Rechitta not only as a technology company, but as a company built with real estate operator knowledge at its core.

Biography

Ashirwad Somani entered the real estate industry through sales, marketing, and master-broking work, building his career inside the UAE property market over more than 18 years. His professional background spans developer representation, project positioning, sales strategy, negotiations, deal-making, and consulting on market strategies. Over the course of his career, Somani worked closely with developers, brokers, buyers, investors, and real estate stakeholders. This gave him a practical understanding of how projects are launched, how brokers are briefed, how buyers receive information, and where trust can be lost when communication is not clear or consistent. His experience shaped a belief that real estate success depends on more than selling. It depends on credibility, timing, market knowledge, relationships, and the ability to understand what the market needs before that need becomes obvious. Those principles became central to his work as a real estate professional and later to his decision to build Rechitta.

Career

Somani's career has been built across the operational side of real estate. His experience includes 18+ years of real estate sales and marketing, deal-making, developer representation, master-broking work, and consulting on sales and market strategies. Throughout his professional journey, he has been involved in helping developers position projects, supporting sales channels, understanding broker behavior, and advising on strategies shaped by market timing. His work has given him a strong understanding of the developer-to-broker-to-buyer chain and the communication challenges that appear at each stage. Within the founding team of Rechitta, Somani is closely associated with the real estate and operator side of the company. While Rechitta uses AI-powered systems, Somani's role is tied to making sure the company is grounded in the realities of the property market: how developers brief brokers, how brokers sell, how buyers ask questions, and how accurate information influences confidence. His market experience gives Rechitta a credibility layer that is difficult to build through technology alone. By combining his real estate background with AI-driven communication systems, Rechitta is positioned around a practical industry problem rather than a purely theoretical technology trend.

Notable Achievements

• Founded Rechitta, a UAE-focused real estate technology company building an AI-powered communication and intelligence layer for the property market.
• Built an 18+ year career across UAE real estate sales, marketing, master broking, developer representation, deal-making, and strategic consulting.
• Worked across the developer, broker, buyer, and investor ecosystem, gaining first-hand insight into the communication challenges that affect off-plan real estate.
• Developed a reputation for credibility, market timing, and practical real estate knowledge within the UAE property sector.
• Contributed to developer representation and project strategy, including work connected to sales positioning, market understanding, and real estate transaction environments.
• Was involved in high-value developer representation and branded real estate opportunities, including work connected to exclusive development discussions associated with Jacob & Co-branded real estate in Dubai.
• Identified the communication gap in project briefing and information flow as a major market problem, later making it a foundation for Rechitta.
• Helped position Rechitta as a company built from real estate operator experience, combining industry credibility with AI-powered communication and property intelligence.
• As part of Rechitta's founding team, contributed to the company's growing media presence across regional business, technology, real estate, and lifestyle platforms, with company coverage and features associated with Dubai Eye, Talk FM, Khaleej Times, The Gulf Today, The Gulf Time, Zawya, L'Officiel Arabia, Business Today Middle East, Trade Arabia, TahawulTech, AI Times Magazine, Property Time, CBN ME, The Integrator, and other media outlets.

Founder of Rechitta

Ashirwad Somani founded Rechitta with the objective of addressing one of the most persistent challenges in real estate: inefficient project communication and briefing. In off-plan property sales, information often passes through several layers before reaching prospective buyers. Developers release project details, brokers interpret and communicate them, and buyers make decisions based on what they receive. As information moves across this chain, it can become delayed, incomplete, inconsistent, or difficult to verify. Somani's view of this problem comes from direct experience. Having worked in master broking, developer representation, sales, and consulting, he saw that many communication issues in real estate were not isolated mistakes; they were structural inefficiencies in how project information was distributed, updated, and explained. Through Rechitta, he is working to address these inefficiencies using AI-powered communication systems designed to make project information easier to access, brief, explain, and trust. The company's direction is shaped by the belief that technology should support the way real estate professionals actually work, not force the market into unrealistic workflows. What distinguishes Somani's role is that he brings the real estate brain behind the company. Rechitta is not being built only from a technical perspective; it is being shaped by someone who has spent nearly two decades inside the market that the company is now working to modernize.

Challenges and Industry

Impact One of the major challenges Somani identified during his career was the communication gap between developers, brokers, and buyers. In a fast-moving real estate market, project details, availability, payment plans, launch information, and buyer questions can change quickly. When these updates are not communicated clearly, brokers may lose confidence, buyers may receive mixed answers, and developers may struggle to control how their projects are represented. Somani viewed this as a market-wide problem rather than a simple operational inconvenience. His experience showed him that real estate professionals often spend significant time repeating briefings, clarifying details, and correcting misunderstandings that could be reduced with better information systems. Through Rechitta, Somani is contributing to a shift toward more structured, intelligent, and reliable project communication. His impact lies in connecting traditional real estate credibility with AI-powered tools that address the actual pain points of developers, brokers, and buyers.

Vision and Philosophy

Somani believes the future of real estate will be shaped by professionals who combine credibility with technological adaptation. He believes AI and automation will change many of the roles and processes currently handled manually, especially in areas such as briefing, project communication, information access, and buyer interaction. His vision for Rechitta is to help modernize real estate communication in the UAE and eventually across global markets. He sees the opportunity to create systems that allow developers, brokers, and buyers to interact with project information more efficiently, while preserving the trust and relationship value that remain central to real estate. Page 3Somani's philosophy centers on credibility, timing, market knowledge, and reputation. He believes technology can create efficiency, but real estate still requires deep understanding of people, projects, and market behavior. This balance between industry experience and AI-driven modernization defines his role in Rechitta's wider strategy.

Advice to Aspiring Professionals

Somani advises aspiring real estate professionals to build credibility before chasing visibility. In his view, real estate is a long-term reputation business, and sustainable success comes from trust, consistency, market knowledge, and the ability to understand timing. He emphasizes the importance of staying close to the market, learning how developers, brokers, and buyers think, and protecting one's name at every stage of a career. He believes professionals who understand the market deeply will remain valuable even as technology changes how the industry operates. His advice is to stay genuine, focus on mastering one subject deeply, and adapt early to technological shifts. While AI will continue to transform real estate workflows, Somani believes credibility and real market knowledge will remain among the most valuable assets a professional can build.

Social Links

Rechitta Official Website 

External Links

Rechitta Official Website