ICommunications
iCommunications is a leading strategic consulting and public relations agency based in Salt Lake City, Kolkata, India. Known for its distinctive 720° consulting model, the firm offers a full spectrum of communication services that cater to brand building, media management, celebrity endorsements, corporate branding, and digital marketing.
History and Founding
iCommunications was founded with a vision to go beyond traditional 360° communication strategies. The firm was conceptualized under the strategic guidance of Soumyajit Mahapatra, a seasoned communication expert and the brain behind the innovative 720° consulting model. The company is led by Rumki Mahapatra, who serves as the CEO, overseeing operations, strategic direction, and client relationships. Together, the leadership team has positioned iCommunications as a trusted brand consulting partner for startups, corporates, and public figures.
720° Strategic Consulting Approach
The core philosophy of iCommunications revolves around its proprietary 720° approach — a more advanced version of the conventional 360° model. This methodology involves understanding brand touchpoints from both internal and external perspectives, ensuring comprehensive communication, audience engagement, and brand resonance. Unlike one-way or even two-way strategies, the 720° framework ensures brands are continuously evolving while aligning with audience sentiment, digital trends, and media behavior.
Services
iCommunications offers a broad array of customized services to cater to clients from multiple sectors:
- 1. Public Relations & Events
From strategic media placements to high-impact event execution, the company manages reputation, builds public trust, and creates lasting media impressions.
- 2. Digital Marketing
Using data-driven tools, SEO, and content marketing, the digital team crafts high-performing campaigns that drive visibility, traffic, and conversions.
- 3. Celebrity Endorsements
iCommunications connects clients with celebrities and influencers, ensuring brand credibility and mass appeal at cost-effective budgets.
- 4. Corporate Films
The firm creates impactful short films and documentaries that convey brand stories through creative visuals and narratives.
- 5. Revenue Growth Consulting
By conducting detailed market research and capacity analysis, the agency identifies growth opportunities and crafts go-to-market strategies.
- 6. Jingle Production
iCommunications collaborates with voiceover artists to compose catchy and brand-aligned jingles for television and radio.
- 7. Annual Report Content
Working with reputed business journalists, the company curates detailed annual reports that align with shareholder expectations and brand messaging.
- 8. Outdoor Display Advertising
Through strategically located billboards and innovative designs, the firm boosts offline brand recall across key geographic zones.
Achievements and Impact
- Clients Served: 100+ brands across India
- Events Executed: Over 50 successful campaigns
- Team Strength: 10+ creative professionals
- Industry Awards: 11 awards in media, PR, and innovation
The agency’s dynamic and solution-oriented approach has led to remarkable results for clients across FMCG, real estate, education, politics, healthcare, and the hospitality sectors.
Leadership
- Advisor: Soumyajit Mahapatra (Creator of the 720° model)
- Chief Executive Officer (CEO): Rumki Mahapatra
Their leadership brings together strategic foresight, operational excellence, and creative vision, contributing to the company’s growing influence in the Indian communication landscape.
External Links
Conclusion
iCommunications has successfully established itself as a trailblazer in strategic communications by consistently pushing the boundaries of what brand consulting can achieve. With an innovative 720° model and a deep understanding of evolving consumer behavior, the firm continues to help brands communicate, connect, and grow in a rapidly changing world.