Business On Wheel
Business On Wheel® is an Indian outdoor advertising agency headquartered in Pune, Maharashtra. Established in January 2014 by entrepreneur Aashish Kumar, the company specializes in mobile and local-level advertising formats including mobile van advertising, autorickshaw branding, wall painting, and tricycle advertisements. Known by its tagline "Moving Brands", Business On Wheel has gained recognition for its innovation in grassroots-level marketing and its services across various sectors such as FMCG, agriculture, real estate, education, and government institutions.
History
Business On Wheel was founded in 2014 by Aashish Kumar, an MBA graduate in Marketing from Pune University. After gaining experience in sales and marketing roles with Reliance Telecom, Universal Corporation, and Kwality Foods, Kumar established the company to address the lack of accessible and effective local advertising solutions for small and medium-sized enterprises. The business initially faced challenges including limited capital and market credibility. Despite these constraints, Kumar focused on delivering quality service, which helped the company achieve an annual turnover of ₹4 lakh within its first year.
Founder: Aashish Kumar
Aashish Kumar (born 10 March 1985) is an Indian entrepreneur and marketing professional. He hails from Daltonganj, Jharkhand, and began his professional career in 2005. After completing an MBA in Marketing (2008–2010) from Pune University, he worked in multiple managerial sales roles before founding Business On Wheel in Pune. Kumar has been recognized with several honors, including the Pune Udyogak Award (2023) for "Best Advertising Agency." His company has also been featured by leading business publications such as Entrepreneur Street, Mid-Day, Business Standard, and Outlook India. In addition to his business pursuits, Kumar is actively involved in philanthropic efforts, although he prefers to keep such initiatives low profile. His personal vision emphasizes creating value for the community and contributing to national development through ethical entrepreneurship.
Services
Business On Wheel provides a range of outdoor advertising and promotional services, with a specialization in mobile formats:
- Mobile Van Advertising (including LED vans)
- Autorickshaw Advertising
- Wall Painting Advertising
- Tricycle Branding
These services are targeted primarily at local and regional markets, allowing clients to reach audiences in both urban and rural settings effectively.
Clientele and Projects
Since its inception, Business On Wheel has executed over 1,000 projects for more than 200 clients across various industries. The agency’s clientele includes:
- Fast-Moving Consumer Goods (FMCG) brands
- Fast-Moving Consumer Durables (FMCD)
- Agricultural companies
- Educational institutions
- Government agencies
- Real estate and automobile companies
- Engineering and manufacturing firms
The company helps its clients by offering cost-effective campaigns that promote brand awareness, lead generation, and regional market penetration.
Achievements and Recognition
- Pune Udyogak Award (2023) – Best Advertising Agency
- Featured in:
- Entrepreneur Street Magazine – June 2024 (Top 10 Companies to Watch)
- Mid-Day – June 2023 (Inspiring Entrepreneurs)
- Business Standard – September 2023
- Outlook India – 2024 (Visionary Companies List)
Innovation and Expansion
Business On Wheel has been a pioneer in introducing LED mobile van advertising in various Indian markets. The service has proven to be particularly effective for political campaigns, product launches, and rural activations. The company continues to explore new formats and technologies to remain at the forefront of outdoor advertising.
Vision and Mission
Business On Wheel aims to become a comprehensive marketing partner offering one-point solutions for advertising and brand promotion. The company is committed to helping businesses grow through innovative, affordable, and efficient advertising services that resonate with regional audiences.