Utkarsh Bhandarkar
Utkarsh Bhandarkar is a multi-disciplinary creative professional known for his work as a digital marketing specialist, filmmaker, and media strategist. Based in Pune, he is the founder of Desire Draft, a creative production and marketing agency that services top media brands and social campaigns across India. His ability to integrate technology with narrative finesse makes him one of the most versatile minds in contemporary Indian digital storytelling.
Early Life and Education
Born on November 14, 1988, in Delhi, Utkarsh Bhandarkar grew up with a fascination for both technology and storytelling. His early curiosity led him to pursue a Diploma in Computer Engineering from Pune University. He later earned a Bachelor's in Computer Applications (BCA) from Suryadatta College and continued with advanced media studies at Tilak Maharashtra Vidyapeeth. This academic path enabled him to bridge the technical with the creative — a theme that would define his career.
Professional Journey
Utkarsh’s professional trajectory began in 2011, during the early boom of India’s digital marketing industry. His talent for aligning brand messaging with technical tools allowed him to carve a niche in an otherwise cluttered digital space. By 2018, he moved to Mumbai to further immerse himself in media production and independent campaign direction.
His expertise spans a wide array of services: ad films, branding, digital campaigns, app and web development, and lead funnel strategy. With a deep understanding of content mechanics and audience psychology, Utkarsh soon became a go-to expert for integrated brand storytelling.
Desire Draft – Creative Vision
Founded and helmed by Utkarsh, Desire Draft functions as a full-stack creative and marketing agency. Services offered include:
- Ad Films & Documentaries
- Corporate Films & Explainers
- Scriptwriting & Concept Development
- Digital Marketing & Lead Generation
- Influencer & UGC Campaigns
- Web & App Development
The company’s hallmark lies in combining aesthetic storytelling with data-driven, ROI-centric strategies. Utkarsh personally supervises each campaign, ensuring a consistent and compelling brand narrative from script to screen.
Notable Collaborations
Utkarsh has worked with prominent organizations and public figures, including:
- Zee Media
- Aaj Tak / India Today
- Red FM / Radio City
- Pride Group
- Concentrix / Genpact
- Ziff Davis
- ScoopWhoop
- Tata Consultancy Club
He has also collaborated on campaigns with actor Anupam Kher and journalist Sweta Singh for both commercial and social impact projects. While he has worked with Samsung, Om Services, and Vezero, these associations are collaborative, not proprietary.
Philanthropy and Social Causes
Deeply invested in community work, Utkarsh supports NGOs focused on education, mental wellness, and rural upliftment. He is a regular contributor to the Tejgyan Foundation and other charitable ventures, believing that “real change begins when we contribute personally.”
Personal Life
As of 2025, Utkarsh is 36 years old and lives in Pune. Though single, he remains open to creative partnerships, especially within the media industry. Known for his humility and behind-the-scenes leadership, he emphasizes empowering teams and delivering value over personal spotlight.
Legacy and Influence
With over a decade of experience and a growing agency, Utkarsh continues to reshape the digital landscape with clarity, creativity, and consistency. His cross-domain skill set allows him to shift from scriptwriting to Google Ads to CRM architecture with equal finesse — a rare combination that makes him a key influencer in Indian brand communication.