KSHMR Paint
KSHMR Paint Pvt. Ltd. is a fast-growing Indian paint manufacturer known for its innovative and climate-adaptive wall coating products. Headquartered in Indore, Madhya Pradesh, the company was founded in 2017 by Anand Prakash Vyas and his son Girdhar Gopal Vyas. With deep roots in the Indian paint industry and a growing national footprint, KSHMR Paint has earned recognition for offering durable, eco-friendly, and affordable decorative and industrial paints.
History
The story of KSHMR Paint begins in 1993 when Anand Prakash Vyas established a small paint shop in Pali, Rajasthan. His hands-on experience with major paint brands gave him insight into market needs, raw material standards, and customer expectations. In 2017, his son, Girdhar Gopal Vyas, formally joined the business, bringing a modern outlook and a structured corporate approach. Together, they launched KSHMR Paint Pvt. Ltd. with its corporate headquarters in Indore.
A branch office was also established in Pali to manage operations across Rajasthan. Over the years, KSHMR Paint has scaled its presence to multiple Indian states, using a dealership and franchise model for distribution.
Product Portfolio
KSHMR Paint offers a wide range of over 30 high-performance products categorized under decorative, industrial, waterproofing, and specialty coatings. Some notable products include:
- Memories Super Luxury Emulsion
- Moments Luxury Emulsion
- Veda-Sheild Dust Proof Premium Emul
- Kashmira Power Plus
- Pro Prime Exterior & Interior Primers
- H2Oseal Damp-Cool Range
These products are developed under ISO-certified processes and are compliant with eco-friendly standards, such as lead-free formulations and water-based technology. The emphasis remains on longevity, weather resistance, and cost-effectiveness tailored for Indian environments.
Leadership and Vision
The founding duo, Anand Prakash Vyas (b. 17 September 1967) and Girdhar Gopal Vyas (b. 18 July 1998), lead the company with complementary strengths. While Anand brings decades of expertise in paint formulation and market logistics, Girdhar has spearheaded digitization, branding, and franchise expansion.
Girdhar, who holds a commerce degree, joined full-time in 2014 and has since led initiatives such as app development, social media campaigns, and dealer management systems.
Family Business Model
KSHMR Paint is a family-operated enterprise with multiple members contributing actively:
- Love Vyas: Head of Product R&D
- Kush Vyas: Head of Quality & Innovation
- Lakshmi Devi Vyas: Emotional and moral support
- Aarti Pandit: Advisor and motivator
- Radhika Vyas & Jayashree Vyas: Custodians of company values
- Rahul Upadhyay & Yash Upadhyay: Operational support
This collaborative approach has allowed the company to remain agile while preserving strong cultural values.
Brand Identity
KSHMR Paint markets itself under the tagline: “KSHMR Paint – The Colour of Trust.” This branding emphasizes reliability, quality assurance, and consumer trust. The company also actively participates in dealer development programs and local promotions to solidify its grassroots presence.
Certifications and Sustainability
The company adheres to ISO manufacturing standards and employs sustainable practices in its production lines. KSHMR Paint avoids the use of harmful chemicals, including lead, and prioritizes water-based formulations to reduce environmental impact.