KSHMR Paint
KSHMR Paint Pvt. Ltd. is a fast-growing Indian paint manufacturer known for its innovative and climate-adaptive wall coating products. Headquartered in Indore, Madhya Pradesh, the company was founded in 2017 by Anand Prakash Vyas and his son Girdhar Gopal Vyas. With deep roots in the Indian paint industry and a growing national footprint, KSHMR Paint has earned recognition for offering durable, eco-friendly, and affordable decorative and industrial paints.
History
The story of KSHMR Paint begins in 1993 when Anand Prakash Vyas established a small paint shop in Pali, Rajasthan. His hands-on experience with major paint brands gave him insight into market needs, raw material standards, and customer expectations. In 2017, his son, Girdhar Gopal Vyas, formally joined the business, bringing a modern outlook and a structured corporate approach. Together, they launched KSHMR Paint Pvt. Ltd. with its corporate headquarters in Indore.
A branch office was also established in Pali to manage operations across Rajasthan. Over the years, KSHMR Paint has scaled its presence to multiple Indian states, using a dealership and franchise model for distribution.
Operations and Product Portfolio
KSHMR Paint specializes in developing eco-friendly, durable paints suited to the Indian climate. The brand's portfolio includes more than 30 variants that serve varied purposes, from aesthetic to industrial protection. All products are manufactured under ISO-certified processes, prioritizing lead-free formulations and climate resilience.
Major product categories include:
- Memories Super Luxury Emulsion
- Moments Luxury Emulsion
- Veda-Sheild Dust Proof Premium Emul
- Kashmira Power Plus
- Kashmira Glitz
- Kashmira Advanced
- Kashmira Regular
- Pro Prime Exterior Primer
- Pro Prime Int & Ext Primer
- Pro Prime Interior Primer
- Turquoise Interior Emulsion
- Scarlet Truly Latex Based Distemper
- Canary Acrylic Distemper
- H2Oseal Damp-Cool Elasto
- H2Oseal Damp-Cool Prime
- H2Oseal Damp-Cool H2O-Seal
Each product is developed with a focus on performance, longevity, and environmental safety.
Business Model and Franchise Network
KSHMR Paint operates on a decentralized business model through a network of franchisees and dealers across multiple Indian states. The company provides extensive partner support in the form of:
- Product and technical training
- Marketing and branding assets
- Inventory and logistics management
- Digital ERP and mobile solutions
This approach has enabled rapid growth while maintaining brand consistency and service quality.
Founders and Leadership
Anand Prakash Vyas (b. 17 September 1967) is the Founder and CEO of KSHMR Paint. With over 30 years in the paint industry, he brings deep expertise in paint chemistry, manufacturing, and customer relationship management. His leadership has ensured strict quality adherence and market reliability.
Girdhar Gopal Vyas (b. 18 July 1998), the company's Co-founder, joined full-time in 2014 after earning a commerce degree. He has been pivotal in driving digital transformation through:
- Social media marketing
- Mobile application development
- ERP-based inventory systems
- Franchise expansion programs
Family Involvement
As a family-owned business, KSHMR Paint leverages the strengths and support of its founding family:
- Lakshmi Devi Vyas: Provided foundational emotional support
- Aarti Pandit: Advisor and motivator
- Love Vyas and Kush Vyas: Oversee product research and innovation
- Radhika Vyas and Jayashree Vyas: Support company culture and ethics
- Rahul Upadhyay and Yash Upadhyay: Contribute to operational planning and strategic growth
This collaborative dynamic has been integral to the company’s agility and value-driven approach.
Brand Identity and Certifications
Under the tagline “KSHMR Paint – The Colour of Trust”, the company has built a strong reputation for quality and reliability. It is recognized for its climate-resilient, eco-friendly products tailored for Indian conditions.
Certifications include:
- ISO quality management
- Lead-free and sustainable material compliance
Digital and Physical Presence
KSHMR Paint has developed a robust digital infrastructure to support both B2B and B2C engagement. Key platforms include:
- Official website for product details and dealer onboarding
- Instagram for customer interaction and branding
- YouTube for product demos and tutorials