Pradeep Roka - Founder First Priority Hospitality
About
Mr. Pradeep Roka is an accomplished hotelier, business entrepreneur, and digital marketing strategist from Dehradun, Uttarakhand, India. Known for his innovative approach to hospitality management, he has built a reputation for transforming hotels into successful, guest-centric brands with strong market presence.
With a unique blend of academic expertise and hands-on industry experience, Pradeep has mastered the art of integrating traditional hospitality values—such as warmth, personalized service, and guest satisfaction—with modern digital marketing techniques including SEO, social media strategy, and online brand positioning. His ventures, including First Priority Hospitality Private Limited, Explorer Pasos, Hospitalitywale, and Sukham Foundation Trust, reflect his diverse skill set and commitment to excellence.
Over the years, he has worked with multiple hospitality brands, helping them achieve substantial growth in revenue, brand recognition, and customer loyalty. His leadership is defined by a visionary mindset, adaptability, and a results-driven approach, making him a sought-after name in the hospitality and tourism sectors. Beyond business, Pradeep is passionate about empowering communities through skill development, employment opportunities, and socially responsible initiatives.
Early Life
Mr. Pradeep Roka was born on 3 December 1995 in Dehradun, Uttarakhand, a city surrounded by scenic landscapes and a thriving tourism culture. Growing up in this environment, he developed a deep appreciation for service, hospitality, and cultural exchange. From an early age, Pradeep displayed a strong entrepreneurial spirit and a natural inclination toward leadership, often taking the initiative in school projects and community activities.
Raised in a family that valued hard work, discipline, and integrity, he learned the importance of perseverance and delivering quality in every endeavor. His early exposure to the local tourism scene—through family trips, interactions with travelers, and observing hotel operations—sparked a lasting curiosity about the hospitality industry.
By his teenage years, Pradeep had already decided to pursue a career that would allow him to combine his love for people, travel, and business management. This determination led him to formal studies in Hotel Management, where he laid the foundation for his future in hospitality, followed by advanced qualifications in business administration and digital marketing to keep pace with a rapidly evolving global industry.
Education
Mr. Pradeep Roka holds a strong academic foundation that blends hospitality management, business administration, and digital marketing expertise. He completed his Bachelor’s Degree in Hotel Management from Amity University, one of India’s leading institutions known for its industry-oriented curriculum and global exposure programs. During his time at Amity, he developed in-depth knowledge of hospitality operations, food & beverage management, guest relations, and service excellence, while also participating in internships and industry workshops that provided hands-on experience in leading hotels.
Recognizing the growing role of business strategy in hospitality, Pradeep pursued an MBA, where he honed his skills in leadership, financial management, marketing, and business development. To align with the evolving digital era, he further advanced his expertise by earning a Masters in Digital Marketing from MICA, specializing in SEO, social media marketing, online brand positioning, and revenue optimization strategies for the hospitality sector.
This combination of formal education and practical industry training has equipped him with the versatility to manage hospitality ventures, develop impactful marketing campaigns, and implement revenue-driven business solutions—making him a well-rounded leader in the hospitality and tourism space.
Career Highlights
- Accomplished Hotelier & Business Entrepreneur with a proven track record in hospitality operations, brand building, and guest experience excellence.
- Expertise in online brand positioning, SEO, social media strategy, and revenue optimization for hospitality businesses.
- Successfully launched, managed, and scaled multiple hospitality ventures, delivering sustainable growth and market presence.
- Adept at integrating traditional hospitality values with innovative digital strategies to enhance visibility, guest loyalty, and profitability.
Achievements
- Increased online visibility & bookings for multiple hospitality brands through targeted digital marketing campaigns.
- Successfully rebranded and repositioned hotels to higher market segments, boosting profitability.
- Built strong B2B and B2C networks in the travel and tourism industry.
- Expanded hospitality business ventures into diverse markets, achieving consistent growth.
- Recognized for leadership in combining hospitality expertise with modern marketing technology.
Founder
Mr. Pradeep Roka is the Founder & Owner of multiple successful ventures in the hospitality, tourism, and social service sectors, each reflecting his innovative mindset, entrepreneurial spirit, and dedication to excellence. His companies are built on the principle of delivering world-class services while staying rooted in customer satisfaction and operational efficiency.
First Priority Hospitality Private Limited
Founded with the vision of being the world’s only all-in-one hospitality solutions company, First Priority Hospitality Pvt. Ltd. offers end-to-end services that guide hotels from concept to global recognition. Its portfolio covers hotel planning & development, branding, marketing, staffing solutions, revenue management, operational training, and digital strategy. By combining industry best practices with data-driven innovations, the company helps hotels maximize revenue, enhance guest experience, and achieve sustainable growth.
Explorer Pasos
Explorer Pasos is a travel-focused venture aimed at creating curated, memorable journeys for modern travelers. The brand focuses on delivering personalized travel experiences, blending adventure, comfort, and cultural immersion for both domestic and international tourism markets.
Hospitalitywale
Hospitalitywale is a specialized brand that provides operational support, staff training, guest engagement strategies, and marketing services for hospitality businesses. It focuses on elevating service standards, optimizing operations, and increasing customer retention for hotels and resorts.
Sukham Foundation Trust
A reflection of Pradeep’s commitment to community welfare, the Sukham Foundation Trust works towards education, skill development, and social support programs for underprivileged communities. Through the trust, he has initiated multiple charity events, training programs, and community development projects aimed at creating long-term positive impact.
First Priority Hospitality Private Limited
Founded by Mr. Pradeep Roka, "First Priority Hospitality Private Limited" is recognized as the world’s only all-in-one hospitality solutions company, offering a complete range of services to help hotels grow from a concept into a globally recognized brand. Established with a mission to revolutionize the hospitality sector, the company combines traditional service values with cutting-edge business strategies to deliver exceptional results.
The company’s expertise spans every stage of a hotel’s lifecycle, including:
- Hotel Planning & Development – From feasibility studies and location selection to architectural guidance and project execution.
- Branding & Positioning – Creating a unique identity and positioning hotels in targeted market segments for maximum visibility.
- Digital Marketing & Revenue Optimization – Implementing SEO, social media campaigns, online brand management, and OTA (Online Travel Agency) strategies to boost bookings and profitability.
- Operational Excellence – Streamlining day-to-day hotel operations, guest service standards, and staff performance to ensure consistently high-quality experiences.
- Staffing & Training Solutions – Providing recruitment, skill development, and continuous training for hospitality teams.
- Sustainability Initiatives – Introducing eco-friendly and socially responsible practices within hotel operations.
Under Pradeep’s leadership, First Priority Hospitality has transformed multiple hospitality properties, enabling them to increase revenue, improve guest satisfaction scores, and achieve higher market rankings. The company partners with both new and existing hotels, offering tailored strategies that ensure long-term growth and competitiveness in today’s evolving travel industry.
With a passionate team of industry veterans, marketing specialists, and operations experts, First Priority Hospitality is setting new benchmarks in 360° hospitality solutions—becoming a trusted partner for hotels seeking to thrive in domestic and international markets.
Mission
To empower every hotel with the tools, strategies, and resources needed to achieve excellence from day one.
Vision
To be the global benchmark for 360° hospitality solutions, setting new standards in quality, innovation, and results.
Philanthropy
Beyond his achievements in the hospitality and business sectors, Mr. Pradeep Roka is deeply committed to social welfare and community development. Through his non-profit initiative, Sukham Foundation Trust, he has undertaken various programs aimed at empowering underprivileged communities and promoting sustainable development. The trust focuses on education, skill development, healthcare support, and livelihood opportunities for those in need.
Pradeep has organized free training workshops in hospitality and soft skills, enabling unemployed youth to secure jobs in hotels, restaurants, and tourism companies. He has also initiated campaigns to provide essential supplies and support to families during times of crisis, including natural disasters and economic downturns.
His philanthropic work extends to environmental responsibility, with projects encouraging eco-friendly practices in hospitality and community spaces. By blending his professional expertise with his humanitarian values, Pradeep continues to make a meaningful impact—ensuring that his success contributes to building stronger, more self-reliant communities.
Address
Jakhan 3 Doon Vihar , Rajpur Road , Dehradun, Uttarakhand Mobile Number : 9368597989 Mail : Info@firstpriorityhospitality.com Google map:[1]