Indian Institute of Brand Management
The Indian Institute of Brand Management (IIBM) is India’s first independent non-profit organization dedicated to specialized education in brand management, marketing, and executive leadership. Established on 11 July 2018 in New Delhi, India, IIBM was founded to bridge the gap between traditional business education and the growing demand for brand and marketing leaders in India and across the globe. The institute is accredited by the Brand Research Council (Brand Scientist) and has earned recognition for its innovative, practical, and industry-aligned approach to learning.
Objective
IIBM’s primary objective is to provide high-quality education that focuses exclusively on branding, marketing leadership, and strategic decision-making. Unlike conventional management institutions that offer broad-based business programs, IIBM’s curriculum emphasizes applied brand strategy, consumer psychology, digital transformation, and leadership readiness. The institute aims to equip students, professionals, and entrepreneurs with global perspectives and real-world skills needed to excel in leadership roles such as Chief Marketing Officer (CMO), Chief Brand Officer (CBO), and Chief Executive Officer (CEO).
History
Founded in 2018, the Indian Institute of Brand Management emerged from a vision to create an institution solely focused on the science and art of brand building. The founders identified a critical gap in Indian management education, where most B-schools concentrated on general management and finance but lacked specialization in brand strategy and leadership. IIBM pioneered a unique learning ecosystem that integrates theory with practical exposure, including live projects, industry workshops, and mentorship from global marketing leaders. Over the years, it has positioned itself among the top-tier Indian institutes known for its specialized programs in branding and marketing management.
Academic Platform and Programs
IIBM offers a comprehensive and interactive learning platform that blends academic knowledge with practical business applications. Its programs are designed for diverse learners, ranging from graduates to senior executives. The institute provides a mix of seminars, workshops, live projects, networking sessions, and one-on-