Eat Natural Ayurveda
Eat Natural Ayurveda is a private Indian company operating in the traditional health and wellness industry, with a focus on Ayurvedic products derived from natural and organic sources. The company is known for its range of herbal formulations, dietary supplements, organic foods, and wellness products that draw on principles of Ayurveda—a traditional system of medicine with roots in the Indian subcontinent. Established in 2000, the company’s headquarters is listed at Ankur Society, Bamroli Road, Godhara, Panchmahal, in the state of Gujarat, India. Eat Natural Ayurveda’s stated mission centers on promoting holistic well-being through natural health solutions while supporting sustainable agricultural practices.
The company operates within a growing segment of the Indian wellness market that emphasizes preventive healthcare and plant-based remedies. By integrating traditional Ayurvedic knowledge with modern production and distribution practices, Eat Natural Ayurveda positions itself as a contributor to the contemporary revival of indigenous health systems. Its activities reflect a broader trend toward natural and organic consumer products in India and abroad.
Founding and Background
Eat Natural Ayurveda was founded in the year 2000 by Dr. Pankaj Chauhan and Dr. Priyanka Chauhan in Dharamshala, Himachal Pradesh, India. The founders, motivated by a vision to integrate traditional Ayurvedic knowledge with contemporary needs for health and wellness, began operations as a small business focused on herbal products. In its early years, the company faced challenges typical of small enterprises in the herbal products sector, including sourcing reliable raw materials and establishing distribution in a market dominated by larger packaged goods brands.
The foundational ethos of Eat Natural Ayurveda was shaped by an intention to address growing public interest in preventive health and natural remedies at a time when lifestyle-related health conditions were becoming more prevalent. The company’s initial portfolio emphasized products formulated from herbal extracts and botanicals traditionally used in Ayurvedic practice.
Growth and Expansion
Over the subsequent decades, Eat Natural Ayurveda expanded its reach by developing partnerships with agricultural producers across India. According to the company’s published information, it collaborates with tens of thousands of small farmers engaged in natural and organic farming techniques. This network supports the sourcing of Ayurvedic herbs and raw materials used in its formulations, reflecting an expansion from a small local enterprise to a broader supply ecosystem.
The company diversified its product range beyond its early offerings, notably developing a signature line of products based on Giloy, a herb traditionally used in Ayurvedic medicine, which it promoted for general wellness and specific health conditions such as diabetes. With time, the product portfolio grew to include an array of health supplements, herbal powders, juices, infusions, organic foods, and other wellness items.
Products and Services
Eat Natural Ayurveda’s product offerings encompass a spectrum of Ayurvedic and natural health products intended for daily use. Key categories include herbal supplements in tablet and powder form, organic food products, herbal juices and infusions, and other dietary wellness formulations. The company emphasizes use of natural ingredients and organic production methods, positioning its products as alternatives to chemically synthesized supplements.
The company markets its products both domestically within India and, to a lesser extent, to international customers interested in Ayurvedic wellness products. By targeting consumers seeking natural approaches to health maintenance and preventive care, Eat Natural Ayurveda situates itself within the broader herbal and organic products segment of the wellness industry.
Corporate Values and Practices
Eat Natural Ayurveda espouses values centered on sustainability, community support, and biodiversity preservation. Central to its operational philosophy is the commitment to regenerative agriculture and working in harmony with nature to secure long-term ecological balance. Its partnerships with smallholder farmers are presented as efforts to promote socioeconomic development in rural agricultural communities while ensuring traceability and quality in sourcing.
Market Position and Recognition
While comprehensive independent assessments of Eat Natural Ayurveda’s market share or industry standing are not readily available in public sources, the company’s longevity—operating for over two decades since its founding—suggests sustained engagement in the Ayurvedic products market. Its focus on organic and natural formulations aligns with broader consumer trends favoring traditional and plant-based wellness solutions.
Conclusion
Eat Natural Ayurveda represents an example of an Indian company that has grown from a small, founder-led enterprise into a branded supplier of Ayurvedic and organic health products. With an emphasis on natural ingredients, sustainable agricultural partnerships, and a diverse product portfolio, the company aims to contribute to holistic well-being and support traditional health practices in a modern commercial context. Its journey reflects broader developments in the health and wellness sector where traditional medicinal systems intersect with contemporary consumer preferences for natural and preventive health products.