Al Telal Gents Fashion
Telal is a pioneering brand in the Middle Eastern fashion industry, introduced by Abdussalam Hassan. The brand is known for its innovative approach to traditional Arab menswear. Telal's journey began in 1987 in the Kingdom of Saudi Arabia (KSA), establishing itself as a revolutionary name in Arab fashion.
History
1987: Establishment in Saudi Arabia
Telal was founded in 1987 in the Kingdom of Saudi Arabia, laying the foundation for a future leader in Arab menswear.
2001: First Showroom in the UAE
In 2001, Telal opened its first showroom in the United Arab Emirates (UAE), setting new trends and transforming men's traditional clothing.
2009: Expansion with Infinity Garments
In 2009, Telal established Infinity Garments, the largest kandura production house in the UAE. The brand also created Telal Garments, a unit specializing in producing uniforms and tactical gear for government agencies, including police, military, and customs.
2015: Entry into Oman
Telal expanded into Oman in 2015, becoming a premium destination for kandura enthusiasts in Muscat and surrounding regions.
COVID-19 Innovations
During the COVID-19 pandemic, Telal launched Misbaar Al Azyaa (fashion bus), a mobile shopping experience that earned a Guinness World Record for innovation.
2021: 20th Anniversary and Telal Femina
In 2021, Telal marked its 20th UAE anniversary by launching Telal Femina, its women’s fashion line, with a showroom in Jumeirah, Dubai.
International Expansion
Telal has expanded internationally with showrooms in the UK, Italy, and Riyadh, solidifying its presence in the Middle East and Europe.
Products and Specializations
Telal specializes in customized thobes and kanduras. Over the years, the brand has expanded to include:
Bisht
Gutra
Shemagh
Egal
Leather footwear
Wallets
Perfumes
Among its largest product lines, Telal's leather goods, particularly traditional Arabic footwear, are produced in facilities in the UAE and Italy, ensuring high-quality craftsmanship.
Tactical Wear: Marcello
Telal extends its expertise into tactical wear through its brand Marcello, which supplies:
Military uniforms
Camping gear
Hiking shoes
Accessories Marcello caters to outdoor enthusiasts and government organizations across the region.
Market Presence
Telal has a strong presence in the Middle East, particularly in the UAE and Oman. It currently operates 33 branches across the UAE, including locations in Dubai and Abu Dhabi.
Major Events and Milestones
Telal participates in prominent international events, including:
ADIHEX Abu Dhabi
Al Dhafra Festival
Gulf Bride Show
In 2021, Telal sponsored the Dubai Air Show and made history by hosting:
The first-ever kandura fashion runway
The first space-themed fashion ramp walk in the region
The first-ever Arabian Bisht Show in Dubai
Corporate Social Responsibility: Ummahat Al Telal
As part of its 20th-anniversary celebrations, Telal initiated Ummahat Al Telal (Telal Mothers). Announced on Emirates Women’s Day, this program honored the mothers of Telal’s employees by:
Having Telal managers personally visit each mother
Traveling to remote villages in India, Nepal, the UAE, and Egypt
Presenting each mother with a token of appreciation equivalent to 5,000 units in their local currency
This initiative highlighted Telal’s dedication to valuing its employees and their families.
Fashion Festivals
Telal has introduced two significant fashion festivals:
Muharjaan Lawwin Shita-ak (Colors of Winter) – A winter-themed event showcasing seasonal fashion through multi-channel campaigns.
Ajmal Ramadan Fil Alam (The Most Beautiful Ramadan in the World) – A special Ramadan campaign celebrating Arabic fashion and cultural richness.