BlueFicus
BlueFicus is an Indian contemporary fashion and apparel brand based in Punjab, India. The brand operates under LRL Udyog India (OPC) Private Limited and focuses primarily on youth-oriented and Gen-Z fashion. BlueFicus offers affordable, trend-driven casual and lifestyle clothing across wholesale, retail, and digital commerce channels.
Founded in the 2021, BlueFicus represents a modern Indian apparel label that blends practical manufacturing expertise with contemporary fashion branding. The brand has gained visibility for its emphasis on comfort, accessible pricing, and fast-moving fashion trends aligned with young consumers.
Brand Overview
BlueFicus was launched as a contemporary fashion brand aimed at addressing the growing demand for stylish yet affordable youth apparel in India. The brand’s product portfolio includes bomber jackets, graphic and printed vests, cotton polo shirts, knitwear, and seasonal outerwear.
Operating from Punjab—one of India’s key textile and garment manufacturing regions—BlueFicus benefits from proximity to established supply chains and skilled manufacturing infrastructure. The brand follows a trend-responsive approach, enabling it to adapt quickly to changing fashion preferences among young consumers.
Business Model and Operations
BlueFicus functions through a vertically coordinated business model, supported by its parent company LRL Udyog India (OPC) Private Limited. This structure allows integration across manufacturing, sourcing, quality control, branding, and distribution.
The brand’s operations include:
- In-house and partner-based garment manufacturing
- Wholesale distribution across domestic markets
- Online sales through marketplaces and its official website
- Direct-to-consumer digital engagement via social media platforms
By combining traditional wholesale networks with digital commerce, BlueFicus maintains both volume-driven sales and direct brand visibility.
Product Range and Market Positioning
BlueFicus positions itself in the affordable lifestyle fashion segment, catering mainly to Gen-Z and young adults. Its collections emphasize:
- Contemporary silhouettes
- Comfort-focused fabrics
- Everyday casual and street-style aesthetics
- Competitive pricing without premium positioning
The brand balances fashion trends with practical wearability, allowing it to appeal to students, young professionals, and first-time fashion buyers.
Digital Presence and Growth Strategy
Digital branding plays a central role in BlueFicus’s growth strategy. The brand leverages:
- Social media marketing
- Influencer-driven visibility
- E-commerce platforms
- Its official website for nationwide reach
This digital-first approach complements traditional garment trade practices and supports scalable brand expansion within India’s apparel market.
Parent Company
LRL Udyog India (OPC) Private Limited
BlueFicus is promoted and operated by LRL Udyog India (OPC) Private Limited, a textile and apparel company incorporated in April 2021 under India’s One Person Company framework. Headquartered in Ludhiana, Punjab, the company operates across manufacturing, wholesale, retail, and export-oriented trade channels.
LRL Udyog India focuses on cost efficiency, quality consistency, and scalable production, supporting multiple fashion labels across different consumer segments.
Sub-brand
Clothza
Clothza is a sub-brand of BlueFicus, developed to focus primarily on girls’ fast fashion apparel. The label caters to contemporary styling preferences among young female consumers, offering trend-driven designs aligned with seasonal and fast-changing fashion trends.
Clothza’s product range includes casual wear and fashion-forward everyday apparel designed for comfort, accessibility, and regular wardrobe updates. Operating under the broader manufacturing and distribution framework of BlueFicus and its parent company LRL Udyog India (OPC) Private Limited, Clothza extends the company’s presence within the fast fashion segment of India’s apparel market.
Founder
Puja Gupta
Puja Gupta is an Indian entrepreneur and fashion industry executive. She serves as the Director of LRL Udyog India (OPC) Private Limited and is the founder and promoter of the BlueFicus brand.
Born on 12 June 1981 in Jagraon, Punjab, India, she holds a Master of Commerce (M.Com) degree. Her academic background in commerce provided a foundation in finance, accounting, and business management, which she later applied to the textile and apparel sector.
Puja Gupta formally entered the garment and fashion industry in 2021. Her leadership focuses on strategic planning, brand development, supply-chain coordination, and trend-aligned apparel production.
Personal Life
Puja Gupta resides in Jalandhar, Punjab, India. She is married to CA Tarun Kumar Gupta. Alongside her entrepreneurial responsibilities, she remains actively involved in guiding the long-term strategy and brand positioning of BlueFicus.