Majlis Craft Arabian Ale
Majlis Craft Arabian Ale is a premium, halal-certified, non-alcoholic beverage developed by Midtown Factory LLC in the United Arab Emirates. Inspired by ancient Arabian brewing traditions, the drink combines heritage with innovation to deliver a unique malt-based beverage designed for modern consumers. With multiple variants including wheat, stout, and gluten-free options, Majlis has positioned itself as a cultural and health-conscious alternative to conventional drinks. Beyond its taste, the ale symbolizes Arabian hospitality, wellness, and authenticity, appealing to both local and international audiences.
History of Arabian Ale
The roots of Arabian Ale trace back to nearly 10,000 BCE, when early civilizations in the Arabian Peninsula began experimenting with malt-based drinks while making flatbreads. These early brews were considered elite refreshments valued for their digestive and wellness benefits.[1]
European travelers attempted to replicate the drink, but extended transport often caused fermentation, leading to the creation of what became beer. While beer flourished in Europe, Arabian Ale disappeared due to fermentation challenges and the rise of Islamic dietary restrictions.
In the 21st century, Midtown Factory LLC revived this heritage through a halal-controlled process that preserved the flavor profile of the ancient brew while keeping it non-alcoholic. This innovation marked the return of Arabian Ale in a form compatible with modern cultural and religious values.[2]
The Story Behind Majlis
In the UAE, warm climates shaped the daily need for refreshing and nutrient-rich drinks. Traditionally, tropical juices dominated diets as hydrating options. Midtown Factory LLC identified a demand for a premium halal beverage that could bridge heritage with wellness. This led to the creation of Majlis Craft Arabian Ale.
The beverage rose to popularity for three primary reasons:
- Use of high-quality natural ingredients
- A brewing method balancing modern technology with ancient tradition
- Strong branding rooted in cultural identity
Majlis quickly spread across households, hotels, and restaurants, becoming a recognized symbol of Arab-inspired refreshment.
Product Range
Majlis Craft Arabian Ale offers a diverse line of beverages, each designed to highlight different aspects of Arabian flavor:
- Flagship Original Arabian Ale – a golden malt-based drink.
- Signature Stout Ale – dark, roasted malt notes.
- Sweet & Spicy Wheat Ale – wheat and spice complexity.
- Gluten-Free Ale – tailored for health-conscious consumers.
- Arabian League Pale Ale (ALPA) – hop-forward, bold bitterness.
All products are free from added sugars and artificial flavors, while enriched with vitamins and probiotics.[3]
Cultural Significance
Majlis is not only a beverage but a cultural statement. Each variant reflects values of Arabian hospitality, wellness, and authenticity. By reviving an ancient beverage and adapting it to halal standards, Majlis bridges the gap between traditional practices and modern lifestyles. It appeals to Muslim and non-Muslim consumers alike, promoting inclusivity and respect for heritage.
Philosophy
The brand’s motto, “To Care, Drink, and Share,” represents its guiding principles:
- Care – promoting health, culture, and authenticity.
- Drink – responsibly and within halal standards.
- Share – reinforcing community and hospitality.
This philosophy underpins the company’s mission of offering a beverage that balances wellness, inclusivity, and tradition.
Legacy and Impact
Majlis Craft Arabian Ale has reshaped perceptions of non-alcoholic beverages in the Middle East. As the first halal-certified premium Arabian ale, it reintroduced an ancient tradition into modern markets. The beverage has since gained recognition as a lifestyle product, embedding itself within the cultural identity of the region and serving as a global ambassador of Arabian heritage.[4]
See also
- Non-alcoholic beer
- Halal certification
- Arab cuisine