OMKARA
"OMKARA" is a 2025 spiritual music project produced by Tejal Deshmukh under her label Omkara Music. As a multifaceted contributor, she took on roles including lead actress, co-lyricist, and creative director. The track, released on 11th May 2025 at 7:00 AM IST, merges devotional expression with cinematic and sonic artistry. It aims to elevate the spiritual genre through high-quality visual and musical storytelling.
Background and Concept
The concept of “OMKARA” was envisioned by Tejal Deshmukh, a multidisciplinary artist known for her devotionally driven artistic works. The project aspires to present a spiritually resonant creation that fuses classical Indian devotional music with modern visuals. Developed through Omkara Music, it serves as a tribute to spiritual devotion and Indian cultural heritage, emphasizing bhakti rasa through integrated music, dance, and cinematic visuals.
Production and Creative Direction
“OMKARA” was creatively driven by Tejal Deshmukh, who not only led the project as producer but also contributed to its conceptualization, lyrics, and on-screen presence. She co-wrote the song with Rahul Dafda. Music composition and arrangement were helmed by Hiren Parmar at Studio Tirath, which also facilitated recording and sound design.
Khushbu Vadhel provided the vocals, enriching the project with an emotive spiritual tone. Mixing and mastering duties were carried out by Samarth Parmar, crafting a polished and immersive auditory experience.
Music Video and Filming
The music video was directed by Ashwin Kumarkhaniya and filmed at Manahar Mahadev Mandir on Morbi Road, Rajkot, chosen for its spiritual ambience. M S Studio supported the video production, capturing the sacred atmosphere effectively.
- Director / Creative Director: Ashwin Kumarkhaniya
- DOP: M S Studio
- Second DOP & Editor: Prashil Patel
- Still Photography: Kano Dervadiya, Savan Prabtani
- Makeup & Costume: Nita Lal
- Spot Boys: Krish Bahadur, Rahul, Bhagwati
- Vehicle Support: Dineshbhai Gohil, Amitbhai
The location’s spiritual resonance and scenic presence played a key role in elevating the visual experience.
Cast and Supporting Artists
The project included a talented cast of spiritual performers and cultural contributors:
- Mhantri Umeshgiri Bapu
- Poojari Shri Ronakgiri Bapu
- Poonamben
- Shivaniben Radadia
- Gopiben Radadia
- Payalben Goswami
- Kishan Rao
- Jaydeep Makwana
Their involvement added authenticity and depth to the song’s spiritual themes.
Design, Publicity, and Digital Support
Multiple creative and promotional agencies collaborated to support “OMKARA”’s design and publicity initiatives:
- Poster Design & Multimedia: D J Hoardings
- Logo Design: Webzero Techworld Pvt. Ltd.
- Publicity & Digital Support: D J Hoardings, ADS Add Agency, Pyxmedia, Sukhars Media, Brightorial
These collaborations helped create a strong digital identity and promotional campaign for the release.
Community and Special Thanks
The creators of “OMKARA” acknowledged the vital support of Manahar Yuva Group and contributions from:
- Nalini Bhushe
- A B Kumar
- Devdanbhai Hubal
- Vikrambhai Radadia
- Gopalbhai Savaliya
- Chetanbhai Radadia
- Bharatbhai Hubal
Their support enriched the communal and spiritual essence of the project.
Legacy and Impact
“OMKARA” is recognized as a landmark in modern devotional music. Through Tejal Deshmukh’s leadership, it demonstrates the capacity of spiritual expression to evolve within contemporary artistic formats. The project effectively merges tradition with innovation, inspiring a renewed interest in cultural and devotional storytelling.