Setup Mastery
Setup Mastery is an Indian personal transformation and business consulting company founded by Sunjjoy Chaudhri. Established with the vision of empowering one million individuals by 2030, the organization distinguishes itself with a clarity-first philosophy that emphasizes loophole identification, self-awareness, and sustainable growth. Unlike motivational platforms that provide temporary inspiration, Setup Mastery combines case study-driven insights with personal development tools and elements of energy alignment.
Through its workshops, proprietary SBL (Self Betterment Life) Reports, and podcasts, Setup Mastery has impacted thousands of entrepreneurs, students, professionals, and homemakers across India. By 2025, the company reported engaging more than 39,000 participants, positioning itself as a rising leader in India’s self-growth ecosystem.
History
Setup Mastery was officially founded in 2021 by Sunjjoy Chaudhri, though its core framework developed earlier through his personal journey of poverty, hardship, and self-discovery. Facing near-death experiences and financial struggles, Chaudhri turned to self-study, occult sciences, and business case analysis to create a clarity-based model for growth.
He launched Setup Mastery to provide structured clarity-driven tools for individuals. Its first offerings included live workshops and personalized SBL Reports. The company later expanded into online programs, podcasts, and media features. By 2025, Setup Mastery had reached over 39,000 participants from diverse backgrounds including entrepreneurs, students, professionals, and homemakers.
Philosophy
Setup Mastery’s philosophy is built on the principle that clarity is the new currency of success. Its approach differs from conventional motivation-based platforms by focusing on permanent, actionable insights.
The company operates on three main pillars:
- Clarity over Motivation – promoting clarity as a sustainable compass for long-term growth.
- Case Study Approach – teaching through real-life business case studies such as Maggi, Myntra, Maruti, and PetPooja.
- Personalized Insights – offering SBL Reports to help individuals uncover hidden blind spots in their personal and professional journeys.
Additionally, the organization integrates occult sciences and energy alignment practices, blending spiritual wisdom with modern consulting methods.
Services
Workshops
- Three-day live workshops (both online and offline).
- Focused on identifying loopholes, aligning energy, and applying clarity to real-world decisions.
Self Betterment Lifecycle (SBL) Reports
- Proprietary self-analysis tools designed to highlight strengths, weaknesses, and hidden patterns.
- Offer customized growth roadmaps for sustainable success.
Podcasts
- Available on Spotify and YouTube.
- Cover topics including case studies, clarity principles, and personal/professional growth strategies.
Target Audience
Setup Mastery caters to:
- Entrepreneurs and business owners seeking sustainable scalability.
- Students exploring career direction.
- Professionals facing stagnation.
- Homemakers aiming to develop personal identity and self-worth.
Goals
Short-Term Goals
- Strengthen digital presence via PR and media.
- Establish Setup Mastery as India’s leading clarity-first platform.
- Drive wider adoption of workshops and SBL Reports.
Long-Term Goals
- Expand nationally as a clarity-driven movement.
- Empower one million individuals by 2030.
- Position Setup Mastery as a hub for clarity and business case study learning in India.
Vision
Founder Sunjjoy Chaudhri envisions Setup Mastery as a nationwide movement by 2030, integrating clarity into both entrepreneurship and education. The long-term mission is to reshape how Indians approach personal and professional life through clarity-driven tools.
Impact
- Reached 39,000+ participants as of 2025.
- Helped entrepreneurs identify scaling challenges.
- Supported students in career decision-making.
- Guided professionals in overcoming stagnation.
- Enabled homemakers to establish personal growth and identity.
Media Presence
Setup Mastery and Sunjjoy Chaudhri have been featured in:
- Hindustan Metro
- Hindustan Bytes
- Entrepreneur Street Magazine (upcoming)
These features highlight the company’s role as a thought leader in clarity-based transformation.
Industry Context
Setup Mastery’s growth coincides with two trends in India:
- Nearly 80% of startups fail within five years due to lack of clarity and direction.
- A shift in personal development from temporary motivation to long-term self-awareness tools.
By combining business case study frameworks with self-analysis methodologies, Setup Mastery addresses these gaps and redefines clarity as a core driver of growth.