Surumi Shah
Surumi Shah was born in Kerala, India, on August 16, 1992. Growing up in a family that appreciated fine art and craftsmanship, Surumi was naturally drawn to the world of luxury fashion and design from an early age. As a child, she developed an affinity for intricate designs, which eventually led her to pursue a formal education in Jewellery Design. After completing her jewellery studies, Surumi went on to earn an MBA, which helped her hone the skills necessary to run a successful business in the competitive luxury market.
Moving to Dubai and Establishing the Brand
Two decades ago, Surumi made the bold decision to move to Dubai, a city known for its modernity, luxury, and multicultural environment. Surumi fell in love with Dubai’s vibrant fashion and lifestyle scene and saw an opportunity to bring her vision of timeless luxury to life. Recognizing the global appetite for high-end, bespoke products, she founded Surumi Shah Luxury Brand, a luxury lifestyle label that blends opulence, elegance, and craftsmanship. The Surumi Shah Luxury Brand quickly gained a reputation for offering exquisite and exclusive products, ranging from luxurious dresses and bespoke perfumes to tailored trousers and fine accessories. Each item in her collection is crafted with meticulous attention to detail, reflecting her keen understanding of what true luxury means—timeless, exclusive, and unparalleled in quality.
Vision and Philosophy
Surumi Shah's business philosophy is rooted in three core principles: sustainability, quality, and customer satisfaction. She believes that true luxury isn’t just about owning beautiful items but about creating experiences that last a lifetime. Every piece she designs reflects these values, crafted with not only the finest materials but also with ethical sourcing practices. Under Surumi's leadership, her brand has gained recognition not only for its innovation and exclusivity but also for its commitment to sustainable practices. She believes that luxury should be responsible, and as such, has made it a priority to ensure that her products are crafted with the environment in mind. This commitment to ethical practices has earned her a loyal clientele, both in the UAE and internationally.
Achievements and Recognition
Surumi's dedication to her craft and vision has earned her several prestigious awards and accolades. In 2023, she was honored with the Indo Arab International Excellence Award, recognizing her outstanding contributions to the luxury industry. A year later, in 2024, she was named the Best Luxury Jewelry Collector in the UAE, cementing her position as a key figure in the world of high-end fashion and luxury. Her brand’s success is a testament to her ability to blend traditional craftsmanship with modern sensibilities. Every product in the Surumi Shah Luxury Brand collection tells a unique story, one that celebrates the art of design and the pursuit of excellence.
Personal Life and Role Model
Despite her success, Surumi remains grounded and actively engages with her growing online community. She uses social media to connect with her clients, offering them a behind-the-scenes look at the creative process and providing insights into the world of luxury and design. Surumi is also a role model for aspiring entrepreneurs, especially women, showing that with determination, creativity, and business acumen, anyone can break barriers and succeed in the competitive world of luxury fashion. She is a devoted mother to her children, Isha and Rishin, and balances her demanding professional life with a fulfilling family life. Surumi’s ability to juggle her responsibilities as a business leader, mother, and innovator serves as an inspiration to many women who strive to find balance and success in their own lives.
Future Goals
Looking ahead, Surumi Shah is focused on expanding her brand's global presence, taking her luxurious creations to new markets while staying true to her roots. She envisions a future where the Surumi Shah Luxury Brand continues to set trends in the fashion and luxury industry, offering clients worldwide access to unparalleled style, elegance, and sophistication. Surumi is passionate about mentoring other young entrepreneurs, particularly women, and aims to inspire the next generation of business leaders. She believes that true luxury is more than just fine products—it’s about creating a lasting impact and inspiring others to pursue their dreams with passion and purpose.
Conclusion
Surumi Shah is a dynamic and visionary entrepreneur who has redefined luxury in Dubai and beyond. Through her impeccable craftsmanship, unwavering commitment to quality, and bold vision for the future, she has established Surumi Shah Luxury Brand as one of the leading names in the industry. With a focus on sustainability, ethical practices, and creating memorable experiences for her clients, Surumi continues to set the standard for luxury fashion and lifestyle products. She is poised to leave a lasting legacy in the world of high-end design for years to come.