Yogesh Apte

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Yogesh's incredible journey from Car washer guy to his profile recognizes India's Top digital marketer and growth hacker. Recognized: #Pitch Marketing 30 Under 30 (2023)& #Impact Digital Power 100: Digital Leaders 2020.Yogesh brings over 7+ years of experience when it comes to developing and executing strategic digital marketing initiatives to generate revenue from Digital platforms . He has work experience with Fortune 100 Product based & Consultancy firms specializing in driving D2C business and building Digital marketing-enabled solutions in the Banking , Insurance and mutual fund domain also Ownership for the digital business and P&L targets for the online channel and individual product categories driving.

He love problem solving through digital interventions. Therefore, his approach has never been limited to just marketing but focused on end-to-end process re-engineering, thereby, giving me an overall exposure to digital ecosystem projects.

Customer-centric Leader and a valued contributor to the organization who can motivate people to perform beyond their KRAs; promoted to senior positions constantly across career on account of excellent performance & consistently overachieving assigned targets.

Skills in directing Digital Marketing Strategies from Online Acquisition, Affiliate based marketing, End Customer On-boarding Processes to Digital Transaction Engagement with P&L Accountability. Yogesh is a fitness enthusiast. Yogesh is an amateur cook who loves to eat. Yogesh Sponsor a child's education he believes Education Sponsorships make learning opportunities possible for children to succeed.

Industry Specify

He worked in the BFSI Domain majorly Insurance, Mutual fund and Banking industry (BFSI). he believes & through his marketing campaign he educates the customer about the financial products. He is driving New Acquisition, Retention and cross selling and up selling initiatives within the firm. He is mentoring MBA students so far in more than 50+ events he acts as guest speakers.

Education Background

He completed his Postgraduate degree in Digital Marketing from SP Jain global he is 1st rank holder in his batch also he completed his MBA course from Liverpool Business School. He did his Bachelor in Mass media from university of mumbai with 1st Rank. He is an Entrepreneurial mind-set professional with consistent success in starting, building, growing and improving. He is certified in all major digital marketing certifications like Google ads , Amazon ads & flipkart ads etc.

Career Highlight

Yogesh worked for Fortune 100 brands Leading the Project & Digital Initiatives Teams for meeting of Complete Digital Customer acquisitions target & focusing on adoption of Mobile first Approach; managing digital endeavors & assisting customers in establishing leadership positions through constant benchmarking & innovations. He has managed over 100 mn in digital annual spend for a wide spectrum of industry, his current role focuses on Digital marketing & Product initiatives. Driving Direct digital business via digital marketing activity.

Featured Impact Digital Power 100 list of top digital pioneers unveiled 2020 & His marketing campaign got National marketing excellence awards for #DriveLessPayLess & #i-think marketing campaign. He got an opportunity as guest speaker In Confederation of Indian Industry (CII) & Yuva - Young Indians. Sharing Thought leadership strategy on LinkedIn.

How do you go above and beyond the requirements of your role?

Drive the concept and adoption of digital across the organization since 2017 when the same was less understood by the organization through engagement with department heads. Influencing key stakeholders like CFO, CMO and Product Heads to adopt digital as a ‘Revenue Channel’ than a support function. The growth of technology in marketing has always amused me, and in the last decade of my experience, I have been able to solve business problems through the lens of data, creativity and technology. The integral part of my role is to lead Digital sales & strategy and set up new growth channels in collaboration with various stakeholders. Experienced in delivering triple-digit YoY growth across organizations in diverse products.

What are they you doing not just to assist the company you work for and its customers, but also to take the industry forward?

Across the BFSI industry Empowering offline customers to do online transactions under digital literacy initiative & it has got global recognition. he Introduce & Implemented an Industry best Online to Offline model (O2O) with success rate of over 80% conversions from Lead to Folio. Implemented Marketing Automation/ A.I tools with used cases creation across On-boarding to Upsell and from Customer satisfaction to Customer Feedback. He successfully implemented call center setup for Outbound and inbound process with 100 % ROI . he set up on more than 36+ branches with digital CRM so in single view sales / service team can get customer access.

What makes you stand out from the crowd

In the world of marketing, it isn’t a cakewalk, you’re exhausted and frustrated! You’ve spent months — to see your idea go live, to achieve your goal and overall result into something, however, sometimes it won’t even see the daylight and if it does with great outcomes, you certainly did something right and worthy. the Outlined digital strategy for the business’s array of connected devices and services at the new product development stage. Mandated with embedding social and gamification principles into user interfaces and user experience of a range of connectivity devices, consumer devices and services to effect rapid market awareness customer acquisition more than 55000 new customer we acquire. He tested Custodian of consumer data for new communication technologies being developed and bringing in customer focus by designing alpha, beta, and field test-marketing programs. Key deliverables being testing and discovering technology segments for go-to-market and bringing customer focus into product and development strategy by outlining hygiene and wow feature-sets. Ran long-term marketing strategy along with online and offline execution of day-to-day marketing efforts while closely analyzing developments in the cloud computing and web 2.0 space to drive product innovation.

References

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